Black-owned independent craft brewery South Los Angeles Beverage Company recently announced the launch of its first beer label, People’s Republic of South Central (PRSC). The line will feature a quarterly release, with 100% of net proceeds benefiting charitable initiatives in South Central Los Angeles for those negatively impacted by the COVID-19 pandemic.
South Los Angeles Beverage Company has pledged to donate 100% of net profits from the sale of PRSC’s inaugural beer—LEGACY, a hazy IPA featuring Motueka, Simcoe, and Mosaic hops—to purchase Chromebooks for students who reside in the city’s Ninth District and South Central area and do not have access to a home computer to participate in virtual classroom activities this fall. LEGACY ($20/4-pack) will be available for purchase at prscbrand.com for a limited time.
“We’re committed to putting our money where our mouth is,” says chief beverage officer Samuel Chawinga, who co-founded the company with chief executive officer Craig Bowers. “Thirty-six percent of the residents in South Central lived below the federal poverty line before COVID-19, and the pandemic has brought even more hardship to the area. We remain focused on reducing inequality, lowering poverty levels, and building a community of support.”
