Fetzer Vineyards Adopts the Operating Name Change of Bonterra Organic Estates
Fetzer Vineyards, one of the leading organic wineries in the U.S., recently announced that it is adopting the operating name of Bonterra Organic Estates, effective immediately, to affirm its commitment to regenerative organic farming, responsible business practices, and environmental stewardship. The new name applies to the company’s corporate identity as well as its vineyard holdings and winery in Mendocino County. Bonterra Organic Estates will encompass the company’s California wine brands, including Fetzer, 1000 Stories, and Bonterra. “We are embarking on a new chapter in which we trailblaze advancements in regenerative organic practices while honoring the deep roots of the Fetzer family legacy,” says Giancarlo Bianchetti, CEO of Bonterra Organic Estates.
The Fetzer family founded Fetzer Vineyards in 1968 and pioneered California’s regenerative organic viticulture movement. Bonterra was born out of the Fetzer Vineyards winery in the late 1980s and today is one of the fastest-growing premium wine brands in the United States, thanks to the greater awareness of—and consumer demand for—wines made with organic grapes.
“In elevating the Bonterra name, we are building on our decades of environmental stewardship coupled with the innovative leadership style and business acumen of our parent company, Viña Concha y Toro,” Bianchetti adds. “Our promise, as Bonterra Organic Estates, is to continue to prioritize the environment as this best serves our community, customers, and future generations.”
