Dos Equis is debuting a new beer with the launch of a Mexican Pale Ale (MPA) to be sold in stores this month. With unique citrus hops and a hint of spicy heat on the finish, Dos Equis MPA is a traditional pale ale with a Mexican twist. MPA will be rolling out to off-premise outlets in the sunbelt in February 2019 and will be available in 12-pack bottles and cans and 6-pack bottles.
“When we think pale ale, we think IPA. With the use of citrus hops and peppers, Dos Equis is taking the pale ale brewing process and adding a Mexican twist that delivers a fresh, subtly spicy taste,” says Brand Manager, Lindsay Certilman. “Off-premise distribution is a playground for beer enthusiasts to experiment with new brews, and thus offers us a perfect opportunity to engage with beer lovers looking for an interesting play on tradition.”
For the latest information on the MPA rollout, follow @HeinekenUSACorp on Twitter or visit HEINEKENUSA.com.