Diageo Relaunches Mortlach Globally with Four New Expressions
by Ian Buxton; photos by the author
Diageo has announced the global launch, effective mid-2014, of four new expressions from their renowned Speyside single malt distillery, Mortlach.
The new products are Mortlach
Rare Old (43.4%, non-age),
Special Strength (49%, non-age, non-chill-filtered, travel retail exclusive),
18 Years Old and
25 Years Old (both 43.4%).
Prices are expected to start around the current level of Diageo brands such as Johnnie Walker Platinum, though final details of pricing, promotion and packaging will not be released until next year. Mortlach is to be positioned as a luxury, not super-premium, style and a company spokesman described this release as seeking to "define luxury for single malt, becoming the next great luxury brand."