In the November issue Editor-at-Large E. C. Gladstone sat down with George Sandeman to talk about the future of port, as well as its past and present use in cocktails, and even what type of glassware suits certain ports. See the November issue for the story, but read the interview below!
THE TASTING PANEL: Sandeman has a remarkable family legacy, but that legacy is one of being a forward-thinking trendsetter and market leader. How do you balance the tradition of the Sandeman name with a sense of the present and future, in terms of drinkers' interests.
GEORGE SANDEMAN: As always, Sandeman is attentive to the shifting tendencies of the market and the consumers´ preferences. One good example is the ongoing initiative of "Founders on the Rocks," which we are promoting in the USA. The objective is clearly to bring Sandeman Port to consumers in a way which fits their lifestyle. It's a new way of enjoying Founders for people who are not afraid to experiment.