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January-February 2011
Calling All Vikings
By: Martin Bihl
DIAGEO'S NEW RÖKK VODKA LAUNCHES MARKETING STRATEGIES WORTHY OF THE NORSEMEN by Martin Bihl photo by Doug Young Smirnoff is one of the most famous brands in the world; Ketel One is the bartenders' ...
Cover Story
Million Case Milestone
By: Anthony Head
JAMESON SURPASSES A MILLION CASES—WITH NO SIGNS OF SLOWING DOWN by Anthony Head "Lost Barrel" is the title of the Jameson Irish Whiskey commercial that's known to many by now. It's an excerpt from an ...
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