October 2008

Industry Spotlight

By: The Tasting Panel Editorial Team

Austria’s OVAL Vodka Debuts in the U.S.

With a successful start in Germany, the U.K. and its homeland, Austria, OVAL Vodka launched in the U.S. this past summer. “In a culmination of 30 years of research, we own a patent on an 11-day process that structures the vodka,” says OVAL International Sales Manager Eugen Schwarz.

According to Schwarz, the structuring process combines water and alcohol in a way that arranges the vodka so that the water surrounds the spirit.

“The result: Water prepares the palate for a uniquely smooth taste experience with every sip,” adds Schwarz. “This can only be accomplished at 48, 84 and 112 proof. At 84 proof, OVAL is a vodka that tastes great straight and makes even better cocktails, or as we like to say, ‘vodka that is evolved.’”

OVAL will initially be available in a 750 ml. size with a suggested retail price of $36.99, launching in the New York, Los Angeles, Chicago, Miami, Boston, Atlanta and Dallas metropolitan areas, with national expansion to follow. Go to www.OvalVodka.com

Herbal Water

The only nationally available USDA Certified Organic flavored water─Ayala’s Herbal Water─ is now on the market. The product blends hand-selected, organically grown herbs with purified water and nothing else—no preservatives, colors, artificial ingredients, sweeteners or calories—to create a refreshing taste and natural aroma. Our editorial team was impressed with the subtlety, yet authenticity, of flavor.
Six available flavors include Ginger Lemon Peel, Cinnamon Orange Peel, Lemongrass Mint Vanilla, Lavender Mint, Cloves Cardamom Cinnamon and Jasmine Vanilla. For more information about Ayala’s Herbal Water, go to www.herbalwater.com.

Jolly Roger Rum

The makers of RedRum and VooDoo Spiced Rum, Three-D Spirits, Inc. introduces the first and only coconut and key lime rum: Jolly Roger. The 50-proof Caribbean rum is blended with all natural flavors.

“Just like the song, we put lime in the coconut,” says creator Dan DaDalt. SRP 750 ml. is $15.00. Visit www.redrum.com

Savor the Seasonals

With last holiday season’s successful launch of Hiram Walker Pumpkin Spice, the limited edition seasonal liqueur is being reintroduced this month along with newcomer Hiram Walker Gingerbread Liqueur. Like all 43 Hiram Walker flavors, Pumpkin Spice and Gingerbread are made with all natural flavors. Available in both a 750 ml. and 1 L. size; SRP is $8.99–11.99 for the 750ml.

The Perrin’s New Gigondas Estate
Jean Pierre, François, Pierre, Marc, & Thomas Perrin.
The Perrin family, proprietors of Château de Beaucastel and Perrin & Fils, has acquired the Domaine des Tourelles in Gigondas, a former monastery dating from the 17th century. Located in the Southern Rhône, the Domaine, according to the Perrins, offers “exceptional terroir, very sandy and ideal to produce great Grenache wines.”

Amstel Light’s Thanksgiving Program

“Your Holiday, Your Twist” is Amstel Light’s new program offering retailers and consumers relevant solutions to facilitate their Thanksgiving planning, and providing retailers with the opportunity to bolster sales of Holland’s imported beer, Amstel Light, and other holiday-related items including turkey and fresh flowers.

Drinks Inspired by Disney

Wall•E Ice Bop juice slushies and High School Musical fruit drinks from American Beverage Corporation are all-naturally flavored, use no preservatives, contain fewer than 110 calories and are rich in antioxidants.
Wall•E Ice Bops offers the appeal of frozen fruit slushies without the need for a blender. Packaged in a pouch, they’re made with 50% juice. The introduction of Wall•E Ice Bops precedes the DVD release of Disney/Pixar’s animated film Wall•E. SRP $3.49/four-pack.

The new High School Musical fruit drink is a line of single-serve, naturally-flavored fruit drinks in an 8 oz. proprietary Mickey Mouse ears PET bottle. SRP $3.79/six pack.

”This collaboration with Disney allows us to showcase our core strengths: commitment to innovation, consumer satisfaction and superior quality,” says Tim Barr, Marketing Director for American Beverage Corporation.

American Beverage Corporation will offer a retailer-friendly half-pallet display program. An under-the-cap promotion will be in place on all High School Musical bottles.

New Look for Russell’s Reserve

Wild Turkey Master Distiller Jimmy Russell and his son, Associate Distiller Eddie Russell, unveil a handsome new look for their hand-crafted Russell’s Reserve Bourbon and Russell’s Reserve Rye small-batch whiskies. Russell’s Reserve’s new packaging will debut next month. A visible wood cork and parchment label is part of the new design, and a neck hanger that tells their story and offers tasting notes. Both Russell’s Reserve and Russell’s Reserve Rye are available in 750 ml. only and retail for a suggested price of $24.99 each.


Champagne Perrier Jouët was this year’s sponsor of Bridgehampton's 2008 summer polo season.

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