January 2007

Industry Spotlight

By: The Tasting Panel Editorial Team
Supermodels Allesandro Ambrosio and Izabel Goulart at the IMPERIA vodka–sponsored Victoria’s Secret Fashion Show After-Party.
IMPERIA’s Hollywood Strategy
As a part of its high-profile event strategy, IMPERIA was the exclusive vodka served at the Victoria’s Secret Fashion Show After-Party held at the Kodak Theater Grand Ballroom. In addition, IMPERIA sponsored the Creative Artist Agency Young Hollywood party which raised money for St. Jude Children’s Research Hospital. The brand is also planning to sponsor several upcoming events surrounding the 2008 awards season.

 “IMPERIA vodka’s presence and popularity in Hollywood is growing faster than ever, and we are increasing our spending and distribution to meet consumer demand,” says Drew Beaver, Director of Marketing for Russian Standard Vodka USA.

IMPERIA is available at some of the most exclusive nightclubs, bars and restaurants in and around Hollywood, including Les Deux, LAX, Green Door, the Beverly Wilshire Hotel and The Peninsula.

Window Display Designed by St-Germain

St-Germain liqueur has launched an off-premise program for prestige accounts in select locations. The elegant, Art Déco–inspired bottle and unique brand identity with its sophisticated French cues has been translated into a lavish window display featuring the various St-Germain signature colors, seals and other creative elements. The luxury displays are available on a very limited basis. Retailers can contact info@stgermain.fr for more information.

The new brand from Cooper Spirits International, headed by Robert Cooper, is made in France from 100% fresh handpicked elderflowers. St-Germain triumphed with Best in Show and Double Gold medals in the liqueur category at THE TASTING PANEL’s 2007 San Francisco World Spirits Competition.

Wine à La Card

Vinifera, The World’s Great Wine Grapes, offers a colorful education on 40 of the world’s most significant wine grapes. Beautiful photographs illustrate the history, origin, characteristics and esoteric facts surrounding our most intriguing fruit.
Boxed set of 40 reference cards. 2008 Vinifera Calendar, as well as two Vinifera posters.

PANEL Pick of the Month
Shimmer Time

As the luxury category for spirits reaches new peaks, Gold Flakes Supreme has hit the proverbial nail on its gilded head with edible 24-carat gold flakes that float and glitter in this quadruple-distilled ultra-premium vodka. Marketed by importer Shaw-Ross International, the vodka is produced and bottled in France, using crystal-clear underground spring water. SRP $60.



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