August 2008

Industry Spotlight

By: The Tasting Panel Editorial Team
Mekhong Launches in L.A.
Royal Thai Consul General Jukr Boon-Long poses with John Lennon, President of InterBev at the Mekhong launch party in Los Angeles.
Mekhong ─a spirit distilled from sugarcane extract and rice─officially launched in Los Angeles last month. Named after the Mekhong River, it is Thailand’s first domestically-produced branded spirit, with a 65-year history.
House of Campari   

Left to right: Allen Katz, mixologist for SWS NY, made Campari cocktails. He is pictured with Scott Ritch, DM of Westchester SWS; Steven Goldstein, GSM of Spirits for SWS; Jon Corey, DM for Brooklyn SWS; and Louis Schmettan, DM of Nassau/Suffolk for SWS NY.

At a NYC industry mixer, Campari was the main feature at the luxurious Bowery Hotel. The Big Apple is the No.1 market for the distinctive brand.

BeerTender is the At-Home Draught Beer Experience
Beer enthusiasts seeking a sophisticated draught beer drinking experience at home: BeerTender is available nationwide at retail locations and online stores. BeerTender features stylish design and authentic draught beer thanks to the patented carbonator pressure technology of the Heineken DraughtKeg and Heineken Premium Light DraughtKeg. The new countertop chilling system from Heineken and Krups serves a perfect draught beer pour every time.

Visit for more information.


Do Me a Flavor
From waters to liqueurs, summer stimulates some fresh and exotic profiles for the taste buds
Hint Goes Hibiscus
Hibiscus Vanilla is one of the four new flavors of HINT. Its floral delicacy and nuance of creamy vanilla make this sugarless, preservative-free and zero-calorie water a TASTING PANEL favorite. Also launched are Watermelon, Honeydew, Hibiscus Vanilla and Blackberry.

Hiram Walker Intros White Peach and Blueberry Schnapps

Hiram Walker’s diverse line of premium liqueurs, made with all-natural flavors, debuts two fruity new schnapps releases –Blueberry Passion and White Peach.

Hiram Walker Blueberry Passion offers a delicately sweet aroma and deep blueberry color, while Hiram Walker White Peach features juicy, ripe white peach flavor and—unlike traditionally clear schnapps—a light peach color.

The launch is being supported with Hiram Walker’s new Simple-tini retail rack that features a recipe guide full of stylish, easy-to-mix Hiram Walker cocktails. Innovative counter unit displays, case talkers, neckers, case bins and bartender recipe cards will also be available to help promote the two new products. Hiram Walker liqueurs are available in 50 ml., 750 ml. and 1 L. sizes. SRP $9.99/750ml.



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