Martin Bihl

Martin Bihl is founder of 7419 LLC and has developed breakthrough and award-winning creative for brands ranging from micro-brews to global spirits, from wine coolers to high octane energy drinks-and just about everything in between. You can continue this conversation with him at

Authored Articles

An Independent Spirit

Published: 12-Jun-2011
MICHAEL COLLINS IRISH WHISKEY GOES ITS OWN PATH Above: At Huckleberry Bar in Brooklyn, NY, co-owner Stephanie Schneider mixes an orange-laced Michael Collins cocktail. Thanks to Huckleberry Bar for ...

Calling All Vikings

Published: 15-Feb-2011
DIAGEO'S NEW RÖKK VODKA LAUNCHES MARKETING STRATEGIES WORTHY OF THE NORSEMEN by Martin Bihl photo by Doug Young Smirnoff is one of the most famous brands in the world; Ketel One is the bartenders' ...


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Who writes for THE TASTING PANEL?

We have an international network of experienced editors and writers who cover all aspects of the beverage trade, with a focus on today's most happening brands and the people who produce and use them.  Our stable of writers and photographers can and do cover stories across the country and abroad.

Do you accept freelance pitches?

We are not accepting freelance pitches at this time. However, if you are an experienced wine and/or spirits writer and have an interest in being assigned stories, you may send an email query and published writing samples to and you may be considered for upcoming assignments in your area of expertise or geographic locale, depending on our editorial needs.

How can I have my spirits brand or wine reviewed or otherwise featured in THE TASTING PANEL?

We accept samples year-round for consideration for possible review in both Meridith May's "Publisher's Picks" column and Anthony Dias Blue's "Blue Reviews" column. Please see our Sample Submission Guidelines.

If you are interested in having your brand covered in a custom feature story, contact our VP of Marketing and Advertising, Bill Brandel (

Do you host visiting spirits producers and winemakers?

We do often meet with winemakers visiting the Los Angeles area and taste with them in the tasting room in our offices in Encino. Please contact Meridith May ( to make arrangements.

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