Echelon Vineyards Relaunches with a New Look and a Brand New Line of Wines

The new national brand division of Winery Exchange announces the relaunch of Echelon Vineyards, a proven and trusted brand with a legacy of strong trade equity and consumer pull; wine lovers have purchased more than 18.5 million bottles of Echelon Vineyards wines since its original launch in 1998.

Winery Exchange is revitalizing the brand by introducing a new tier of wines, the Collection Series, featuring some of California's best sub-appellations, and by presenting a more focused California Series featuring a narrower varietal selection. In addition, the California Series will carry an updated, vivid new label and medallion. The new label introduces a re-design of the familiar medallion and typeface, including the iconic ―E‖ recognized everywhere by fans of Echelon wines. Colorful 12-bottle shippers for the California Series will add an eye-catching graphic element to any case stack display, clearly differentiating varietals. 

While grape sourcing for Echelon Vineyards changed under various ownership over the years, today the wines return to their California roots. Bringing over 30 years of experience from across the state's wine growing regions, winemaker Kurt Lorenzi has significantly expanded grape sourcing, to include the renowned Napa Valley, Russian River Valle, and Alexander Valley appellations. "Our long-term relationships with trusted growers throughout the state provides an extraordinary opportunity to ―pick and choose‖ from select regional characteristics unique to each growing site, allowing us to create contemporary wines of consistent taste, quality, and value," says Lorenzi.

Echelon Vineyards California Series

The California Series wines feature only the best-selling and fastest growing varietals, including a new red blend, one of the hottest wine categories in the U.S.  

Echelon Vineyards California Series Chardonnay & Pinot Grigio (SRP $12.99 btl.)

Echelon Vineyards California Series Pinot Noir, Cabernet Sauvignon & Red Blend (SRP $13.99 btl.)

Echelon Vineyards Collection Series

The brand new, limited-production tier of wines entering markets this month is the Echelon Vineyards Collection Series, which celebrates California's most prestigious winegrowing appellations. Each wine in the series features grapes sourced from areas expressing a distinctive, regional expression of specific varietal character: Alexander Valley Cabernet Sauvignon, Napa Valley Chardonnay, and Russian River Valley Pinot Noir.

Echelon Vineyards Collection Series Napa Valley Chardonnay (SRP $14.99 btl.)

Echelon Vineyards Collection Series Alexander Valley Cabernet Sauvignon (SRP $17.99 btl.)

Echelon Vineyards Collection Series Russian River Valley Pinot Noir (SRP $24.99 btl.)

The Echelon Vineyards California Series and Collection Series are in national distribution in most major markets, including: Northern & Southern California, Florida, New York, Texas and Illinois.


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