The new national brand division of Winery Exchange announces the relaunch of Echelon Vineyards, a proven and trusted brand with a legacy of strong trade equity and consumer pull; wine lovers have purchased more than 18.5 million bottles of Echelon Vineyards wines since its original launch in 1998.
Winery Exchange is revitalizing the brand by introducing a new tier of wines, the Collection Series, featuring some of California's best sub-appellations, and by presenting a more focused California Series featuring a narrower varietal selection. In addition, the California Series will carry an updated, vivid new label and medallion. The new label introduces a re-design of the familiar medallion and typeface, including the iconic ―E‖ recognized everywhere by fans of Echelon wines. Colorful 12-bottle shippers for the California Series will add an eye-catching graphic element to any case stack display, clearly differentiating varietals.
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