in our current issue
Wine News
Liberty School Introduces New Package Design
Liberty School will introduce a new package design this fall.

 
Liberty School was founded nearly 40 years ago and is owned by Hope Family Wines of Paso Robles, California. President and winemaker Austin Hope enlisted designer Jeffrey Caldewey of ICON Design Group to create the packaging. The updated bottles will begin shipping to accounts nationally in mid-October with the 2010 Liberty School Cabernet Sauvignon and 2011 Chardonnay wines (SRP$14).

“The quality of Liberty School wine consistently over-delivers at its price point. The new label reinforces this wine as an American classic,” says Hope. “We make this wine in a traditional and restrained style under 14% alcohol that is meant for the dinner table and daily enjoyment. Our goal, as always, is for Liberty School to pair well with America.”

Pulling on familiar elements from the winery’s previous packaging designs, the new labels offer greater emphasis to the image of the Liberty School schoolhouse. The label’s nostalgic tone pays respect to the tradition of honest work, dedication and perseverance that one-room schoolhouses represented in early rural life in America, while emphasizing the principles of quality, consistency and value to which Liberty School wines aspire.