Beam Sends Irish Graduates to U.S. to Promote Irish Whiskey
Beam Inc., owners of the multi-award winning Kilbeggan and Cooley Irish Whiskey Distilleries, has hired five Irish graduates to promote its Irish whiskey brands in the US. The graduates were selected through the IBEC Export Orientation Programme (EOP).
The graduates, Emily Duffy (Limerick), Joanne Ryan (Waterford), Michael Egan, Ruth Dunne and Jennifer Graham (all Dublin), will each be based in one of following five U.S. cities; New York, Chicago, Boston, San Francisco and Philadelphia.
At the start of August the graduates attended an intensive ten-day induction course at the newly established Kilbeggan Institute of Irish Whiskey Excellence at the Kilbeggan Distillery in County Westmeath.
At Kilbeggan, the graduates were fully immersed in the whiskey-making process and tutored on how to market Irish whiskey to an overseas audience. They worked with the Kilbeggan distilling team on every aspect of whiskey production from distillation to maturation, ensuring that they obtain a 360-degree understanding of the products they will be promoting.
In addition they will also receive presentation training from U.K. specialist firm Sustrain U.K. and will receive whiskey master class training from Beam's Irish Whiskey Global Brand Ambassador, John Cashman.
Beam's Senior Global Marketing Manager for Irish Whiskey, Stephen Teeling, comments, "These talented graduates will benefit greatly from being exposed to international best practice in export-oriented marketing. They will be supported by Beam's U.S. marketing and distribution infrastructure as they promote our portfolio of Irish whiskies in five major cities in the U.S."
Teeling notes, "This program has huge potential not only for the growth of our business but also for producing highly skilled people who possess the talent and ability to successfully market Irish products overseas. There is scope to roll this program out across Europe and in other international markets."
Emily Duffy (age 23, Limerick - U.S. assignment: BOSTON)
Bachelor of Laws (LLB) with Irish
from University of Limerick
Joanne Ryan (age 25, Waterford City - U.S. assignment: NEW YORK)
Bachelor of Business Management and Marketing
Michael Egan (age 24, Raheny, Dublin - U.S. assignment: CHICAGO)
Bachelor of Sciences in Tourism Marketingfrom DIT Cathal Brugha St
Ruth Dunne (age 22, Clonskeagh, Dublin - U.S. assignment: PHILADELPHIA)
Bachelor of Arts in International Business and Languages
from DIT, Kevin St
Jennifer Graham (age 27, Sutton, Dublin - U.S. assignment: SAN FRANCISCO)
MSc in Management from Smurfit Business School