On September 23, Sailor Jerry inked another tattoo on an already covered body of iconic art by authentic artists. Having been first established as a clothing brand in 1999, Sailor Jerry Rum took to its roots to announce The Flash Collection by Paul Simonon: a limited-edition capsule collection designed by none other than the famed Clash bassist.
As long-time supporters of pure expression by true artists, and championed by Norman Collins's axiom of "Good work ain't cheap and cheap work ain't good", this collection embodies the spirit of Sailor Jerry the brand, as well as the rum.
PHOTO: DERRICK SANTINI
With Sailor Jerry, Simonon has found a brand in which the two realms are intertwined; the result is a radical leather biker jacket, two phenomenal t-shirts, and a neckerchief all designed by Paul Simonon with authentic Sailor Jerry flash art. The jacket design works in the distressed feel of Paul's own vintage version, and skull and crossbones ride above a banner that reads 'Jack to a King'. The shirts display two original pieces of Norman Collins's flash art and the red and white neckerchief features a hula girl playing the ukulele - an instrument Paul jams on - and tiki influenced tribal masks.
In addition to setting the undertones for punk rock's most iconic band of all time, Paul Simonon holds the pedigree of an accomplished artist - Paul received a private scholarship to the Byam Shaw School of Art. Since then, Paul has continuously hopped back-and-forth between the worlds of fashion and music. Paul best explains the affinity between himself and Norman Collins as, "Norman Collins's flash art reminds me of folk art - and in some way when you look at the images close up … they're almost like stained-glass windows. It's the sort of thing you can imagine almost being painted on a narrow boat. So for me it's a natural thing to be drawn to, folk art, as something that's quite simple and effective."
Enda O'Sullivan, Global Brand Director for Sailor Jerry comments "Paul has produced some amazing designs for The Flash Collection by Paul Simonon. We wanted to raise the bar for Sailor Jerry Clothing and partnering with Paul has certainly done that. He's a true icon and a talented artist. Sailor Jerry are extremely proud that the collection will be going on sale around the world. It allows us to continue to honor Sailor Jerry's legacy and his enduring belief that bold simplicity is the benchmark of good design."
The collection is exclusively available at Trico in Los Angeles and www.sailorjerryclothing.com. Retail prices are as follows: Leather jacket ($2300) two styles of t-shirts ($50) and neckerchief ($30).