CO(CK)BURN'S PORT IS BROUGHT UP-TO-DATE FOR A NEW AUDIENCE
Port, in all its styles, is decidedly a comfort wine. Enjoyed as an aperitif, it signals the comforting thought that dinner is likely to follow and it often accompanies moments of deep relaxation after a meal.
Enthusiasts have long associated Cockburn's (pronounced Coburn's), a brand founded by Scotsman Robert Cockburn in 1815 and acquired in full by the Symington Family Estates in 2010, with just that level of comfort. As the largest-selling brand of port in the U.K., the company's humorous advertising campaigns since the 1970s have traded on the common mispronunciation of the name Cockburn.
Brits who know their history have the advantage in that regard, as both Sir George Cockburn, the admiral who conveyed Napoleon to St. Helena in 1815, and Sir Alexander James Edmund Cockburn, a Lord Chief Justice of England in the early 19th century, both carried the name.
As part of the Symington portfolio, Cockburn's has undergone a complete overhaul one that began in 2006 with improvements in wine quality and culminated in a complete redesign of the packaging and the reopening of the Cockburn Port lodge in Villa Nova de Gaia, Portugal where consumers can once again tour the cellars.
Read More ==>