Although Spain's Rioja wine production region is well-established as both a popular travel destination and source of red wine for quality-minded American consumers, producers in and around the neighboring Ribera del Duero denomination are not to be ignored, with a strong push they hope will get American consumers and wine professionals to both visit the region and bring it into their restaurants, retailers and homes.
Indeed, oenotourism, is critical to the Spainish economy, especially in these times where the nation is affected by the well-publicized pan-European economic crisis making world headlines. On that front, the wine tourism industries of Rioja, Jerez and Valencia are well-oiled machines that have kept public perception about Spain and its gastronomy-driven lifestyle thanks to its collaborations with restaurants and tourism boards (Case in point: Frank Gehry's complex anchoring the Marqués de Riscal winery and the Santiago Calatrava's Gaudi-inspired structure for Ysios Winery).
Based on creative measures wineries and related businesses in Castilla y León have used to promoted themselves, they are also selling duende, which loosely translates from Spanish as, "having soul, a heightened state of emotion, expression and authenticity." In other words, everything a winemaker would want the final consumer to experience in every bottle.
Wineries from the Ribera del Duero appellation and other neighboring appellations are working the trades on both sides of the Atlantic, and things are really starting to flow, evidenced by coverage in Tasting Panel as well as other trades. The tourism office of the Castilla y León region of Spain (encompassing the provinces of Burgos, Segovia, Soria and Valladolid), meanwhile, is working alongside those wineries to generate deeper consumer and trade interest in wines that spring from the same river-enriched soils and microclimates. The goal is to develop interconnected marketing initiatives that are intended to be greater than the sum of its components. Read More ==>