in our current issue
Vodka
Sobieski Vodka Reaches One Million Case Milestone Faster Than Any Other Vodka Brand

Imperial Brands, Inc. announced this week that it sold more than one million cases of Sobieski Vodka in the United States during the 2011 fiscal year. Sobieski Vodka, one of the fastest growing vodka brands in the United States and globally, reached the million case milestone after only four years in the United States, shattering the previous record by more than three years.

"Our vision from day one was bold—to be the vodka brand to reach 1 million cases faster than any other in history," said Chester Brandes, President and Chief Executive Officer of Imperial Brands, Inc. "Thanks to the commitment and effort of a great team at Imperial Brands, I am proud to announce that we have accomplished this ambitious objective." 


Since launching in the United States in January 2007, Sobieski Vodka has made the "Truth in Vodka" campaign a major focus for the brand. The goal of the campaign is to show consumers that high-quality, premium vodka does not require an extravagant production process or cost a king's ransom. Sobieski Vodka is made from Dankowski rye, distilled to perfection, and available at a reasonable price.

Joining Sobieski in support of the "Truth in Vodka" campaign is A-list actor and Sobieski part-owner, Bruce Willis. The Hollywood action superstar was recently featured in a variety of webisodes alongside Krzysztof Trylinski, chief executive officer of Belvédère, S.A., poking fun at the marketing gimmicks and trendiness of other vodka brands.

The Sobieski Vodka portfolio, including three new flavors launched in October 2011—Espresso, Cynamon and Bizon Grass—are available nationwide at the suggested retail price of $10.99 for 750mL. Sobieski Vodka has committed to donating a minimum of $250,000 to the Fisher House Foundation through September 2012 from proceeds of bottle sales and private fundraising events.