New Packaging for Brinley Gold Rum

Brinley Gold Rum has announced new packaging for its line of award winning flavored rum—Vanilla, Coffee, Mango and Coconut. The eye-catching look incorporates the popular Brinley Gold "Shipwreck" name and logo onto the new flavor label designs, bringing uniformity to the brand's entire line of rum. 


The new packaging follows the same aesthetic as their popular, Shipwreck Spiced Rum—clear bottle, low label design, and drink booklet. All four flavors—Vanilla, Coffee, Mango and Coconut—will feature the name Brinley Gold Shipwreck and display a nautical ships wheel. Silver cork tops and capsules embossed with the company logo were added to emphasize its premium look. Fruit images convey all natural flavors and the look of a hand crafted small batch product. In keeping with the "Shipwrecked" theme, each new flavored label has a map of St. Kitts on the inside, revealing the location of the British troop ship which sunk off the coast of the island in a 1782 naval battle with the French.

"We are truly excited about the new packaging. Designer Ric Kinon, who has worked with us on previous labels, compliments what we do on so many levels. His acute attention to detail and respect for his work really comes through in these new designs," says Zach Brinley President of Brinley Gold Rum.

The new packaging will reach retail shelves in the U.S. beginning in April 2012. Target retail prices are $19.99. For a complete list of distributors selling Brinley Gold Rum, please see

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