Industry News

Champagne Nicolas Feuillatte Becomes the Official Partner of Cirque du Soleil Touring Shows in the USA & Canada

Champagne Nicolas Feuillatte has announced an exclusive multi-year contract with Cirque du Soleil as the first ever official Champagne partner of its touring shows throughout the USA and Canada. The partnership will begin in September 2018 with the premiere of VOLTA™ in Redmond, Wash. and will continue through December 2020.
 
The partnership will see Champagne Nicolas Feuillatte served at more than 800 performances annually (including shows such as Cirque du Soleil VOLTA™, LUZIA™, Amaluna™ and Alegría™) in major U.S. and Canadian cities. including: Chicago, Los Angeles, New York, San Francisco and Washington, D.C. as well as Vancouver, Toronto, Ottawa, and Montreal.
 
“We are thrilled to have our two incredible brands working together,” said Christophe Juarez, CEO for Champagne Nicolas Feuillatte. “Both Nicolas Feuillatte and Cirque du Soleil were founded on the strong ideals of constantly reinventing ourselves and creating moments of awe and inspiration. Their artistic prowess and our Champagne bring enchantment and pleasure to life. We look forward to bringing exceptional experiences to guests through this unique partnership,” Juarez continued.
 
The partnership will take on different forms, including a Champagne Nicolas Feuillatte Lounge where guests will be invited into an immersive experience which will include Champagne and hors d’oeuvres. Cirque du Soleil concessions will serve Champagne Nicolas Feuillatte, and digital and retail integration will also be offered.
 
“The values we share with Champagne Nicolas Feuillatte of celebrating the present moment, creating joy and wonder, as well as the passion and expertise we both pour into our respective products makes this partnership a natural fit. We are looking forward to working together in offering our guests a memorable experience,” said Richard Davies, Vice President, Corporate Alliances at Cirque du Soleil.
 
The natural association with Cirque du Soleil is part of Champagne Nicolas Feuillatte’s latest brand campaign, Enchantment Awaits: an invitation to celebrate life’s precious moments with emotion, intensity, generosity and boldness. The initiative includes the launch of a new immersive website and a refreshed visual identity for its full range of Champagnes worldwide, both debuting in the U.S. in September 2018.

Nicolas Feuillatte is imported by Ste. Michelle Wine Estates. For more information on Nicolas Feuullatte, visit www.nicolas-feuillatte.com.

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