Industry News

Monkey Shoulder Announces Sebastien Derbomez as New U.S. Brand Ambassador

Monkey Shoulder, the 100 percent malt Scotch whisky owned by William Grant & Sons, announces Sebastien Derbomez as the brand’s new U.S. Ambassador. In this role, Seb is responsible for bringing Monkey Shoulder’s brand story and mischievous attitude to life. Through education and activations for trade and consumers, Seb showcases the marriage of select single malts that make Monkey Shoulder perfect for mixing in cocktails.

“Seb is a talented mixologist and advocate for both Monkey Shoulder and the industry as a whole,” said RJ Whittington, Monkey Shoulder Brand Manager. “His expertise, commitment to his craft and fun-loving personality make him a perfect fit for this role. We’re thrilled to have him on the team.”

Throughout his more than 10-year career in the food and beverage industries, Seb has held various positions allowing him to hone his skills in high-end hospitality, bartending and brand advocacy. Most recently, Seb served as a Brand Ambassador for Hendrick’s Gin in the U.S. and Australia, also owned by William Grant & Sons. In that position, he developed and executed out-of-the-box initiatives and events such as the Hot Gin Punch Tournament and Bonkers Bike Activation to share the brand with consumer and trade audiences. Prior to working with William Grant & Sons, Seb was based in London where he cultivated his bartending and hospitality skills at Nobu restaurant and private, members-only clubs including The Century and The Burlington Club.  A celebrated bartender, Seb has won several awards for outstanding cocktails, service and leadership including two Australian Bar Awards and a Queensland Lifestyle Award.

“Monkey Shoulder, with its versatility in cocktails, offers unique and fun opportunities to push the boundaries of Scotch whisky. I’m excited to work with bartenders and consumers through playful and inventive initiatives to share the ways Monkey Shoulder is revolutionizing cocktail culture,” added Seb Derbomez.

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