Industry News

USA Trade Tasting "Brand Pitch Area" Innovates Importer & Distributor Sourcing Process

USA Trade Tasting (USATT) has officially announced the launch of its innovative platform set to change the way US importers and distributors source new products at trade shows.

The "Brand Pitch" sessions are a unique match making service that offers wine, beer and spirit representatives the opportunity to pitch thirty different pre-screened industry buyers in one hyper-focused meeting.  The initiative was developed to create better networking experiences for business owners attending tradeshows.

"USATT's new 'Brand Pitch' meetings are an operative solution to the overwhelming number of new labels US buyers are inundated with on a day-to-day basis," said Sid Patel, CEO of the event's producer, Beverage Trade Network.

Each meeting is customized to fit everybody's needs. Importers are paired with international brands ready to break into the USA. State distributors are paired with brands ready to expand into new markets. It's the perfect tradeshow networking platform."

Beverage companies who register for the service will present their brands to a custom selection of importers and distributors who are ready to source new products from defined categories. 

With eight, 1-hour meetings featuring four, 15-minute presentations each, the 'Brand Pitch' platform is a dynamic business forum dedicated to changing the way beverage companies look at doing business at tradeshows.  For wine, beer and spirits brands looking to grow their distribution, the program is a cost-effective way to reach some of the top trade representatives in the business. 

Whether you are looking for importers or distributors, Brand Pitch meetings are customized to fit the needs of both you and your potential partners.

Each buyer selected for the meetings will be pre-qualified to ensure the best possible buyer matches are in your meeting.

Each importer brought in for the importer meetings will have more than 10 brands in their portfolio and service at least two states. All state distributors participating in the brands seeking new distributors sessions will have more than 300 accounts they service.

More information about the USATT 'Brand Pitch' program can be found on USATT's website.

About Beverage Trade NetworkBeverage Trade Network (BTN) is an online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry.  BTN provides business and sourcing tools for industry buyers and brokers as well as an extensive selection of services for suppliers to drive brand awareness and expand distribution.    For more information on BTN please visit their website

About USA Trade Tasting: USA Trade Tasting (USATT) is an annual trade tasting and business conference, open to trade professionals only, which takes place on March 21-23, 2016, at the Metropolitan Pavilion, in New York City, USA. USATT showcases exciting wines, beers and spirits from all over the world to USA importers, wholesalers, distributors, retailers and press.

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