Strongbow Hard Apple Ciders Make This Fall "Strongbow Season"
|Strongbow Hard Apple Ciders, the #1 selling hard cider brand in the world1, is gearing up to make this fall Strongbow Season with a fully integrated, 360° program that encourages LDA+ consumers to experience Strongbow at its “bestest” when it is served over ice. The program includes national television advertising, targeted digital media, social media engagements, and eye-catching POS materials designed to drive purchase of Strongbow’s four flavors all season long.
“Hard cider remains one of the hottest segments in beverage alcohol
and its consumption spikes in the fall,” said Alejandra de Obeso, Brand Director for Strongbow, HEINEKEN USA. “Strongbow’s retail program will remind consumers that fall is the perfect season for spontaneous get-togethers, as these moments can be enjoyed with a Strongbow over ice shared with family and friends. Even better, Strongbow Season is a great time to bring our four delicious flavors to any table, whether it’s Gold Apple, Honey, Red Berries or Ginger.”
To increase awareness of Strongbow Season, the brand is continuing its “Bestest Over Ice” campaign with seven weeks of national TV advertising and 17 weeks of social media presence. Strongbow will also support the fall program through partnerships with pre-store digital shopper media on both desktop and mobile, designed to drive traffic in-store and to the newly re-launched www.Strongbow.com. The site provides information on Strongbow’s portfolio of flavors, including a product locator to lead consumers to on- and off-premise accounts where Strongbow is sold as well as featuring the TVC from the newest campaign.
Canadean, based on 2014 global sales volume of largest single cider brands
Nielsen Scantrack, total FDCM+ 07/19/14 vs. year ago