BeMyDD (Be My Designated Driver), the nation’s largest designated driver service, today announced a new campaign to promote safe driving over the Thanksgiving holiday, traditionally one of the deadliest weekends for drivers on the road.
Thanksgiving kicks off the start of the holiday season and an increase in traffic accidents. The number of people traveling to visit friends and family, coupled with the festive atmosphere of a long holiday weekend and increased alcohol consumption, can result in more crashes over Thanksgiving weekend than even Christmas and New Year’s Eve, according to statistics compiled by Forbes Magazinei and MADD (Mothers Against Drunk Driving). Thanksgiving 2012 saw 764 crashes involving a fatality and nearly 50,000 non-fatal accidents.
“Not only are there more people on the road over the holidays, but there’s also increased surveillance by law enforcement looking to keep people safe,” says Arthur Simanovsky, BeMyDD CEO and President. “BeMyDD provides an easy and hassle-free solution to drunk or buzzed driving and DUIs, so that getting behind the wheel doesn’t even need to be an option.”
According to the National Highway Traffic Safety Administration, the average DUI costs the offender $10,000.
BeMyDD, a personal driving service where professional drivers take you home in your own vehicle, serves as a convenient alternative to taxis or ride-sharing services. Instead of having to choose between driving home buzzed or leaving the car behind, only to have to pick it up in the morning, customers using BeMyDD get both themselves and their cars home safely at an affordable price. Fully-screened and fully-insured drivers with at least 10 years of experience arrive in professional attire to take you and you car wherever you need to go.
To promote responsible driving this Thanksgiving holiday, BeMyDD’s new campaign gives all new customers $20 towards their ride with the promo code TURKEYDAY.
“We want to encourage people to use our mobile app to call a driver instead of getting behind the wheel,” says Simanovsky. “People should be able to enjoy their Thanksgiving with friends and family without having to worry about how to get home.”
BeMyDD offers multiple driving services, including an hourly personal driver ($14-$19.50 an hour, depending on location), car pickup service ($25 pickup fee + mileage), and event services ($45-$53 per team, per hour). The BeMyDD designated driver app allows customers to easily reserve a driver, request pickup using GPS location, and directly call their driver within the app.
BeMyDD’s designated driver app is available for both iOS (7.0 and later) and Android (4.0.3 and later) and can be downloaded through the App Store, Google Play, or BeMyDD’s website at http://www.bemydd.com/mobile-apps.