Industry News

William Grant & Sons Introduces Ancho Reyes Ancho Chile Liqueur


William Grant & Sons is launching Ancho Reyes, the first and original ancho chile liqueur, created by Licorera Ancho Reyes y Cia in Mexico and inspired by a 1920s-era recipe.

Ancho Reyes is based on Mexico's beloved poblano chile, a culinary delicacy; when a poblano chile is dried in open air, it becomes an ancho chile. These chiles are hand selected one by one based on size, color and humidity, before going through a six month maceration process involving minimal filtration (to preserve flavor), before bottling at 40% ABV. The result is a full-bodied bronze hue, with a nose involving notes of dried chile, cinnamon, cacao and tamarind, along with herbal and wood notes.

Ancho emerged from a post-revolutionary recipe found in the town of Puebla de Zaragoza. In 1927, Mexico was experiencing a different kind of Roaring '20s-a chaotic, post-revolutionary time that celebrated the emergence of a new, personal independencia. Against this backdrop, artists, intellectuals, and bohemians formed a provocative avant-garde movement that spread from cantinas to cabarets. At the center of these inventive gatherings were unique menjurjes-or homemade concoctions-created from a blend of native ingredients and local spirits. One of these elixirs was created by the Reyes family, using Puebla's signature crop: the beloved ancho chile.

This provocative spirit has finally made it to the U.S. market. With a neutral base spirit made from cane in Veracruz, Ancho Reyes is wonderful neat and versatile as a cocktail ingredient.

"Ancho Reyes is one of the most interesting products to launch that we've seen in the time of our careers, and we are extremely excited to be part of its coming into the world", say brand advocates The Bon Vivants. "Ancho Reyes strikes a perfect balance between the spicy, savory and sweet, making it extremely compelling for its complexity and versatility. There is nothing like it on the market-it's the real deal: historic, complex, dynamic. Ancho Reyes will find welcoming arms in the realm of bartenders of all kinds and consumers alike."

Ancho Reyes is sold in individual bottles at SRP $32.99 for 750ml.

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