As the New Year begins, Vinitaly International, the true Ambassador of Italian wine, reasserts its resolution to bridge the gap between Italian wine producers and key players of international wine markets by launching Vinitaly International Importer Connect (VIIC), a program initiated by Vinitaly International, BeverageTradeNetwork.com and Brand Action Team. An update on the progress of the project will be announced in New York City on Feb. 3, 2014.
The one-day event will open at 9:30 a.m. with a round table briefly presenting the progress of the VIIC pilot test launched on the 23rd of December 2013: five Italian labels of different price range and with distinctive characteristics are being now presented on
BeverageTradeNetwork.com, a 360 degree B2B matchmaking online tool designed to help producers find importers and distributors around the world.
Where and When:
New York, Monday the 3rd of February 2014, Metropolitan Pavilion 125 West 18th Street, New York, NY 10011
How to register for the event (only for media and trade):
"Our aim at VIIC is to provide support to Italian wineries beyond the trade show to grow their distribution and sustain their growth in their current markets" explains Sid Patel, founder of BeverageTradeNetwork.com. "By Educating VIIC wineries on export markets, BTN and VIIC aim to provide tools that a wine importer expects from a winery when developing a brand."
To see VIIC Italian wine brands featured on BeverageTradeNetwork.com, click the links below: