Industry News

Organic, Biodynamic, Sustainable Wines Take Center Stage at Prowein 2014

 

ProWein 2014, the International Trade Fair Wines and Spirits (March 23 – 25, 2014 in Düsseldorf, Germany) will feature more biodynamic, organic and sustainable wines than ever this year. The category has grown from esoteric to essential in the last few years, and American importers, wholesalers, retailers and the on-premise consistently report growth in consumer interest and requests for these wines.

According to Michael Degen, Executive Director Messe Düsseldorf GmbH and Director of ProWein, “The numbers of organic producers have grown substantially over the years and this year some 250 exhibitors declare to have a specific focus on the category.” ProWein will feature a special section in Hall 6 titled “World of Organic Wine” featuring participants from Switzerland, South Africa, Bulgaria, Australia, France and Italy. Additionally there will be a “Top 100” tasting zone of award winning international organic wines. And of course many other producers in Hall 6 and other halls will be offering organic, sustainable and biodynamically produced wines as part of their portfolio, including a wide array from Wines of Chile.

The biodynamic sub-category has grabbed a lot of attention with passionate proponents adopting the controversial production system devised and introduced in Austria by Rudolph Steiner. The primary certification organization, Demeter, will have a booth at the trade fair along with seminars on the program. Also in attendance will be Ecovin, Respekt, Fepeco (Spain) and CCE (Croatia). Demeter is celebrating its 90th anniversary in 2014 with a variety of seminars and special tastings.

Nearly 45,000 visitors from around the world will be at the 20th anniversary of ProWein to see what’s on offer from 4,700 exhibitors from around 50 countries.



For further information about visiting ProWein 2014, contact Messe Düsseldorf North America, 150 North Michigan Avenue, Suite 2920, Chicago, IL 60601. Telephone: (312) 781-5180; Fax: (312) 781-5188; E-mail:
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