Industry News

Introducing Han Shan: The Successful Candidate from Hudson Whiskey's "Making The Cut" Challenge And Their New Brand Ambassador





All hail the new Hudson brand ambassador! Actually, all hug the new Hudson brand ambassador- here at Hudson Whiskey, we're all about love over laud. The amount of love for each hand-dipped bottle of whiskey, love for each local New York-sourced ingredient we use, and love for each member of our distillery is immeasurable, which brings us to Han Shan. We fell in love with his knowledge of the whiskey landscape, his enthusiasm for Hudson, but above of all, we fell in love with him! Which is why we're thrilled to announce Mr. Han Shan as the new face of Hudson Whiskey.

To be honest, we fell in love with all of our delightful and charismatic candidates- "Making the Cut" was not a search for the pre-eminent mixologist or an encyclopedic spirits mind, but for the next member of the Hudson family. We took three finalists up to the Hudson distillery at Tuthilltown, New York and taught our  prospective ambassadors what it is that makes whiskey "Hudson Whiskey", why we source everything locally, and generally what it means to be part of the Hudson clan. In the end, while we're excited to have three new friends, we found that Han was the full human embodiment of Hudson's ideals and identity. Congratulations!

As the new face of Hudson, Han will circle the country, speaking with bartenders, restaurant owners, whiskey enthusiasts and journalists, hosting tastings, connecting with fans via social media and representing our brand in the national press.

"From sampling bourbon and rye straight from barrels in the rickhouse to exploring the dramatic mountain trails overlooking the distillery to late-night storytelling with the other candidates at the beautiful Hudson Valley farmhouse, Making the Cut was truly a beautiful, once-in-a-lifetime experience," says Han of his time at the distillery. "I cannot fully express the level of my excitement to spread love for this wonderful whiskey, and for being graciously welcomed into the family." Adds Gable Erenzo, co-founder, distiller, and former brand ambassador for Hudson: "When we started this project, I never dreamed that we would find someone as passionate and dynamic as Han. To be honest, I can't help but see a bit of myself in him and I couldn't imagine a more perfect friend to take over for me as ambassador.

For a full look at Han's journey to spirits stardom, head to HudsonWhiskey.com/MakingTheCut; who knows, maybe you'll discover a thing or two that might help you become the next member of our little family here at Tuthilltown. You can also keep an eye on our website to find out when Han might be coming to your town so you can say hello yourself- we're sure he'd love to meet you!

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