Industry News

Southern Comfort Marketing Campaign Extends "Whatever's Comfortable" Attitude

Southern Comfort has launched the next chapter of its"Whatever's Comfortable" campaign with a new television spot entitled "Shampoo," which hit airwaves June 10.

The new spot boldly embodies the "Whatever's Comfortable" attitude and is a continuation of the campaign launched in August, 2012 with the award winning "Beach," which featured a majestic man owning his self comfortableness as he casually walks down the beach. 

"We want to champion consumers to 'be their awesome selves' and that attitude comes out through this work," said Mark Bacon, SVP, Managing Director, Southern Comfort. "We're comfortable being Southern Comfort and we want our consumers to embody that same attitude about themselves."

The integrated marketing campaign was created by Wieden+Kennedy New York. It includes national television, digital activation, outdoor placements as well as on and off premise account activation.  

Additional television spots in the campaign focused on the Southern Comfort Lime and Southern Comfort Bold Black Cherry flavored products will be introduced later this summer.

Click below to watch the full spot on YouTube:

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