Industry News

Serrallés USA Promotes John Eason to Chief Operating Officer, Executive Vice President

Serrallés USA has announced that John Eason has been appointed effective immediately to the position of Chief Operating Officer, Executive Vice President at Serrallés USA, the US operations of Destilería Serrallés of Ponce, Puerto Rico. Previously, Eason has served the company in the capacity of Vice President, National Sales Manager since 2008 where he's overseen consistent double digit growth of the Don Q brand to over 240,000 cases nationally, the successful launch of Caliche Rum in a joint venture with nightlife entrepreneur Rande Gerber and a sales & marketing alliance with Death's Door Spirits.  Eason will now be tasked with developing the Serrallés USA brand in North America, catapulting Don Q to over half a million cases, continuing to develop and foster portfolio expansion, including the current launch of Casamigos Tequila, as well as managing its growing sales team of over 20 employees and directing the company's proactive operational initiatives ahead.

"My main objective ahead is to continue to steer the company in pro-growth fashion with focus on our flagship brand Don Q and growing our Premium Spirits portfolio of Caliche, Death's Door Spirits, and now Casamigos Tequila. Serrallés USA represents a tremendous investment by the Serrallés family into the future. I am so proud of what we have been able to accomplish so far and look forward to even bigger success in the years to come," says Eason.
John Eason.

Eason brings more than 20 years of senior level sales, marketing & managerial expertise, having served in progressively advancing positions crossing all channels of the US with suppliers including Allied Domecq Spirits & Wine USA, Brown Forman, Daucourt Martin Imports, as well as at the wholesale level with the Glazers Family of Companies.

"This is a very proud moment in our company's 148 year tradition of crafting world-class brands. To now have someone of John's character spearheading our US operations gives me tremendous satisfaction knowing that he will guide this business forward in the same manner we have for generations," says Felix J. Serrallés Jr., President of Destilería Serrallés.

"I am delighted to know that we have the right professional leading our charge forward in all assets in the US. When I met John in 2008 and shared the vision of building not only Don Q in the U.S. mainland, but a brand building company rooted in authenticity and heritage with the finest team he could assemble, I knew that his vision married ours and now as we look to the next major goals and expansion platforms, I am very confident with John leading the initiatives that we will achieve all of those and more," says Roberto J. Serrallés, Vice President of Business Development at Destilería Serrallés.

About Destilería Serrallés, Inc.

As one of America's oldest family-owned and operated businesses, Destilería Serrallés has been producing some of the world's leading rums for over 148 years. Its flagship brand Don Q, Puerto Rico's premium rum, is the #1 selling rum brand on the island.  Don Q is produced by Destilería Serrallés Inc., in Ponce, Puerto Rico and distributed by Serrallés USA, Stamford CT. Destilería Serrallés' portfolio includes: Don Q Cristal, Don Q Gold, Don Q Añejo, Don Q Gran Añejo and Don Q Limón, Don Q Coco, Don Q Mojito, Don Q Pasión, BlackBeard Spiced Rum, Palo Viejo & Caliche Rum, a co-operative US distribution & marketing agreement with Death's Door Spirits, LLC, as well as a sales and distribution alliance with Casamigos Tequila.  Destilería Serrallés also owns the Ponce Hilton and Golf Resort; a real estate development business, and an environmental services business. Visit Destilería Serrallés online at and follow the company on Facebook at!/DonQ and on Twitter @donqrum.

THE TASTING PANEL, 6345 Balboa Blvd, Ste. 111, Encino, CA 91316
Content ©2016 THE TASTING PANEL magazine. All rights reserved