Industry News

Jeezy Named Multicultural Advisor to Founder & Chairman of Tequila Avión

Ken Austin, Founder and Chairman of Tequila Avión , and Jay Jenkins, also known as Jeezy, have announced that the artist will become Multicultural Advisor to Ken Austin. Jeezy will share his distinctive insight into the multicultural consumer to help guide Mr. Austin.


Jeezy with Tequila Avión Founder and Chairman Ken Austin.
PHOTO: TEQUILA AVIÓN

Tequila Avión has become the fastest growing ultra-premium tequila. As a result of this success, the brand has attracted numerous celebrity fans, but it was Jeezy who caught the founder's eye through his genuine love for the tequila, which he displayed by incorporating the Avión name into his lyrics and posting throughout his social media sites.

Ken Austin reached out to thank the hip-hop superstar and music executive for "the love," and at their first meeting they both felt a true chemistry between them.
 

"I have been a tequila fan for many years and because of this, people are always telling me to try their tequila and claiming theirs is the best," says Jeezy. "I have tried them all, but when I tried Avión for the first time, the quality, luxury packaging and smooth taste blew me away, so I wasn't surprised to learn it was voted the 'world's best tasting tequila.'  When Ken asked me why I included Avion in my music and social channels, I told him it was purely for the love of the product. While I will be advising Ken, Ken in turn will advise me with my business ventures and personal brand.  It has been a great relationship so far, and I'm looking forward to sipping more Avión with Ken."

"We have been incredibly lucky with the success of Avión and the movement we have created.  Bartenders, celebrities and consumers have embraced our brand," says Ken Austin. "After spending a great deal of time with Jeezy, I have been inspired by the level of business savvy he has, as well as his consumer insights and raw talent. I know he will be a valuable asset to our company, and I am already learning a great deal from him. I look forward to continuing to elevate the Avión brand and am excited for Jeezy's perspective on the Multicultural market and beyond."   



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