Belvedere Vodka has launched a new advertising campaign that highlights the brand's unrivalled quality and rich heritage of Polish vodka-making.
The integrated advertising campaign developed by Belvedere Vodka in conjunction with global marketing and advertising company BBDO, will showcase the purity and character of the super-premium brand while encouraging consumers not to compromise on the standard of their vodka on a great night out.
Designed to bring to life Poland's status as the birthplace of vodka as well as the history of Belvedere's 100-year-old distillery, the advertising campaign puts the brand's natural integrity at center stage and communicates how to have a great, energetic night out by 'knowing the difference."
The visual cues of the first TV advertisement convey the style and excitement of a group of people heading out for an evening, uncertain of where they will go but knowing they will have a great night due to the choices they make-and suggesting that when you know vodka, you know to choose Belvedere.
The second creative highlights whyBelvedere Vodka is acknowledged with creating the super-premium vodka category, placing emphasis on its authenticity-made from Dankowskie rye, pure water from its own artesian well and distilled according to a 600-year-old Polish tradition.
Each elegant shot will be set to the sounds of cutting-edge music duo Goldfrapp, who recently launched their new album Tales of Us to critical acclaim.
This is Belvedere Vodka's largest campaign in the history of the brand. The 360-degree advertising campaign, Belvedere's biggest-ever investment, will begin with two 15 second and 30 second television adverts debuting on nine channels, including TBS, The Comedy Channel, ESPN and Spike TV from Monday, October 21, 2013.
The TV advertisements will be followed by an exciting global campaign for 2014, which includes bespoke print advertisements and an extensive artist partnership. More details on the 2014 campaign will be announced towards the end of the year.
For a preview of the ad spot, visit https://www.facebook.com/belvederevodka.