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1800 Tequila Launches Global Campaign with Ray Liotta

1800 Tequila has launched a new, international campaign to elevate its 1800 Silver Tequila brand and to reinvigorate tequila's place within the spirits landscape. The campaign is based on the simple premise that the premium tequila landscape is far too cluttered with style and flash and too little substance.

The new campaign features Ray Liotta, as a strong but silent and enigmatic guy who recognizes that it's less about what you say and more about what you do. As such, Liotta verbally says nothing in the campaigns except for "1800," but metaphorically says it all with his demeanor.

The campaign includes one micro feature film, 3 :30 and 1 :15 spots and each ends with the simple tagline "Enough Said." The spots, directed by Anthony Mandler, feature Liotta in exotic locations shot in Buenos Aires, Argentina—a train station, a busy intersection, a boxing match, a rustic bar with old world charm—create an intoxicatingly beautiful world for Liotta's character to call his playground.

The first released is called "Them Boots." Click below to play: