Industry News

Crushpad Moves Headquarters to Sonoma and Receives Major Funding from Bill Foley

Crushpad, the state-of-the-art custom winery and producer of highly-acclaimed commercial and private micro-production wines, continues its mission to democratize winemaking by expanding its operations and moving its headquarters to Sonoma. Crushpad will occupy a dedicated portion of the historic Sebastiani Winery, located just a few blocks from downtown Sonoma at 389 4th Street East.

The transition will be complete by April 30, 2011 and followed later this year by the opening of a tasting bar, where over 100 Crushpad Commerce clients will be able to showcase and sell their wines. Crushpad will also host pouring seminars and events, and educate visitors on the process of small-production winemaking through interactive multimedia stations and an experienced staff of wine specialists.

The Sebastiani central location in Sonoma offers Crushpad clients a larger, dedicated production space, as well as access to many of California's most prestigious and diverse growing regions and is ideal for Crushpad's international client base. The move is accompanied by a major financing deal that includes Foley Family Wines, the parent company to Sebastiani and now a principal investor in Crushpad. Crushpad will continue to offer its clients the option of making wine in Napa Valley in the facility of longtime partner, Bin to Bottle.

"Crushpad has a culture of staying innovative and creative, from our winemaking team with experience making a wide range of wine styles, to our continued investment in internet technology that makes the winemaking process accessible to those near and far," commented Founder and CEO Michael Brill. "This move to Sebastiani will allow us to further refine our winemaking processes to produce even more phenomenal wines, while giving our clients the opportunity to showcase their brands to tens of thousands of Sonoma tourists at our new tasting bar, opening later this year."

"We plan to have a series of fun wine education stations in our new facility that integrate touch-screens and wine dispenser technology, creating an immersive experience that teaches wine enthusiasts about all elements of winemaking," continued Brill. "The new facility will also allow us to offer even more of our exceptional wine blending and sensory analysis classes."

Crushpad has created over 5000 unique wines, or 1 out every 100 wines sold in the United States. This move will support making more unique wines than any other winery in the world, while offering clients an increased palette of cutting-edge equipment, greater hands-on access and control in the winemaking process. Additional winery resources will also enable larger groups to partner and collaborate together on the production of custom-made barrels of wine by using the innovative and newly updated online social winemaking platform on

Crushpad's unique, state-of-the-art custom winery has produced micro-production luxury wines which have received high praise and mid-ninety scores from such publications as Wine Spectator and Wine Advocate. Their recently published 2011 Vineyard List includes famed cool-climate sites such as Durrell Vineyard on the Sonoma Coast, renowned Bordeaux varietal sites such as Stagecoach Vineyard on Pritchard Hill, and cult-worthy Rhone varietal sites such as the White Hawk Vineyard in Santa Barbara County. The full list of vineyards is available to view at and interested customers can contact Crushpad's Michael Brill at or by calling (415) 902-7097.

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