Industry News

Leblon Cachaça Launches "Caipi Hours"

Americans will be tippling to a samba beat, thanks to “Caipi Hours” that will bring Brazil’s classic cocktail, the Caipirinha (pronounced “kai-pur-EEN-ya”), to top watering holes and restaurants around the country, including New York, Miami, Chicago and Los Angeles.

Created by Leblon, Brazil’s premium, handcrafted cachaça (pronounced “ka-SHA-sa”), “Caipi Hours” will feature authentic Caipirinhas made with freshly muddled limes, sugar and Leblon Cachaça at special prices, along with music and a friendly party atmosphere. The promotion begins February 12, 2010 in major U.S. cities to coincide with the start of Brazilian Carnaval, which will continue until the end of Summer 2010.

"The Caipirinha is Brazil’s exuberant contribution to the world of cocktails,” said Steve Luttman, President and Founder, Leblon.  “We designed ‘Caipi Hours’ to introduce the American consumer to the joys of this simple yet lively drink that embodies the friendly spirit of Brazil.  It’s made like a Mojito and tastes a bit like a Margarita.  Once people try it, they love it.”    

LEBLON "CAIPI HOURS" SCHEDULE*

Miami, FL

Shore Club - Every Sunday from 1pm-3pm
Mondrian Hotel - Sunset Lounge - Every Saturday from 12pm-3pm
The Standard Hotel - Every Sunday from 1pm-3pm
Dolores but you can call me Lolita - Every Thrusday night from 10pm-1am
Novocento @ Santo - Every Saturday from 5pm-8pm
Gansevoort -Every Friday from 10pm-12am

New York

Son Cubano
- Every Thursday from 6pm-9pm
Cipriani Wall Street- The 3rd Thrusday of every month from 7pm-10pm
Velour - Every Thursday night (ongoing)
Hudson Hotel - Every Friday night from 6pm-10pm

Los Angeles (and surrounding areas)

Border Grill - Santa Monica - Starting in February, every Monday-Friday $5 Leblon Caipirinhas
Samba Brazilian Steakhouse - Universal City - Every Monday - Friday 2pm-7pm: Featuring the Traditional and Maracuja Caipirinha
Samba Brazilian Steakhouse- Redondo Beach - Every Tuesday - Friday 1/2 price Leblon Caipirinhas
Monsoon - Santa Monica - Monday - Friday 4pm-7pm : 2 for 1 Leblon Caipirinhas

San Francisco

111 Minna
-  Fridays - 5pm-9pm Leblon Caipirinha and Pineapple Mint Caipirinha
Coda Lounge - Every Sunday - Leblon Caipirinha
Maya - Everyday from 5pm-7pm - Leblon Caipirinha, Fresh Strawberry Caipirinha and Fresh Raspberry Caipirinha
Panam - Every day 5pm-10pm - Leblon Caipirinha, Raspberry Caipirinha, Pineapple, mint, and ginger Caipirinha

*subject to change

www.lebloncachaca.com

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