Industry News

Leading Distributors Provide Insight on Tackling the Three Tier System

Southern, Charmer, RNDC and Allied execs to speak at NY event

New York, NY, June 2, 2010:  A key session anchoring the 4th annual U.S. Drinks Conference will focus on the impact of consolidation in the distribution tier.  Featured speakers on the panel include Kevin Fennessey, Sr. Vice President of Marketing at Southern Wine and Spirits; Efren Puente, Vice President of Marketing with Charmer-Sunbelt Group; Jeffrey Altschuler, CEO of Allied Beverage Group and Bob Hendrickson Vice President of Sales for Republic National Distributing Company. Ted Roman, SVP of Wm. Grant & Sons will moderate the panel which will be held on Oct. 13, the second day of the conference.

According to Steve Raye, of Brand Action Team, one of the conference organizers, "This is a 'Top Shelf' panel of speakers for this session representing some of the largest wholesaler companies in the American beverage alcohol business.  One of the critical issues facing suppliers trying to enter the U.S. market is the consolidation among distributors and the resulting challenge in finding the right wholesaler partner."

Mike Ginley of Next Level Marketing, another conference organizer added, "We've designed this panel to provide some real insights and advice on exactly what distributors expect suppliers to bring to the table.  We anticipate this being a very lively session and will tackle the critical issues of distributor relations."

"The U.S. Drinks Conference is being held in New York on Oct. 12 and 13 and is designed to provide practical information and guidance on navigating the intricacies of the American wine, spirits and beer business," added conference organizer John Beaudette of MHW Ltd.   A detailed agenda, roster of speakers and registration and hotel information can be found at

The U.S. Drinks Conference is organized by MHW Ltd., Next Level Marketing and Brand Action Team.  Sponsors of the conference are:

Beverage Media Group

Beverage Information Group

Nightclub and Bar Magazine

Tasting Panel Magazine

Bar Business Magazine

Drinks International


Beverage Industry Magazine

Ultimate Beverage Challenge

JF Hillebrand

Nixon Peabody


Western Carriers


About the Conference Organizers:

MHW Ltd. is the premier provider of national import and distribution services including regulatory compliance, transportation, logistics, warehousing, and administrative activities. MHW also provides wholesale distribution and sales services in key US markets.

Next Level Marketing is a nationally-recognized marketing and promotion agency specializing in management of promotional marketing teams as well as training and custom market research for the on-trade. Visit

Brand Action Team provides marketing strategy and support programs with a focus on innovative social media and trade marketing strategies. Details at


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