Industry News

VEEV Spirits Introduces Daring New Campaign for 70 Proof VEEV 2.0

VEEV Spirits Introduces Daring New Campaign for 70 Proof VEEV 2.0

VEEV 2.0, a full brand repositioning that includes a reformulated 70 proof liquid, a redesigned package and a strategic focus on the vodka category. Read More ==>

Chivas Regal Announces the First Chivas Master

Chivas Regal Announces the First Chivas Master

American bartender Masahiro Urushido has been revealed as Chivas Regal's first ever Chivas Master, winning the iconic whisky brand's inaugural bartender competition in style at the NoMad hotel in New York on July 15. Read More ==>

Into The Wild: We Take a Group of Bartenders Foraging

Into The Wild: We Take a Group of Bartenders Foraging

Cocktail ingredients are in full bloom. Read More ==>

Introducing Han Shan: The Successful Candidate from Hudson Whiskey's "Making The Cut" Challenge And Their New Brand Ambassador

Introducing Han Shan: The Successful Candidate from Hudson Whiskey's "Making The Cut" Challenge And Their New Brand Ambassador

As the new face of Hudson, Han will circle the country, speaking with bartenders, restaurant owners, whiskey enthusiasts and journalists, hosting tastings, connecting with fans via social media and representing our brand in the national press. Read More ==>

Thirstie Partners with Retailers to Offer Bottle Delivery Service

Thirstie Partners with Retailers to Offer Bottle Delivery Service

This new app offers consumers the convenience of bottle service at their door and eliminates trips to the liquor store Read More ==>

Glenfiddich Goes L.A.

Glenfiddich Goes L.A.

Our first stop on the Glenfiddich Kindred Spirit Tour brings us to Seven Grand in Los Angeles, where walls and walls of brown spirits greet customers looking to explore the wonderful diversity in the world of whisk(e)y. Read More ==>

Chivas Masters Competition 2014 Celebrates Craftsmanship of Bartending

Chivas Masters Competition 2014 Celebrates Craftsmanship of Bartending

Chivas Regal, globally recognized as the best of the premium blended Scotch whiskies, is pleased to announce the details of its 2014 Chivas Masters Global Bartending Competition. Read More ==>

United States Bartenders' Guild & World Class U.S. Announce Charles Joly as the 2014 U.S. Bartender of the Year

United States Bartenders' Guild & World Class U.S. Announce Charles Joly as the 2014 U.S. Bartender of the Year

The biggest and most celebrated U.S. bartender competition of the year has identified the country's most talented mixologist. Read More ==>

New Bottle Protects The Sweet Heat of Agave Loco Tequila

New Bottle Protects The Sweet Heat of Agave Loco Tequila

The critically acclaimed Agave Loco Pepper Cured Tequila is now being poured from its newly designed bottle. Read More ==>

The Tasting Panel Teams Up With Glenfiddich To Bring Your Serve To Scotland

The Tasting Panel Teams Up With Glenfiddich To Bring Your Serve To Scotland

Are you Scotland Bound? Win a trip to Scotland by showing us your serve! The Tasting Panel is proud to team up with Glenfiddich's all star team of Brand Ambassadors to seek out the coolest, most interesting and out-of-the-box ways today's industry is serving up this kindred spirit. Read More ==>

National Director of Mixology, Rob Floyd, Brings "Cocktail Theatre" to LA at 41 Ocean Club

National Director of Mixology, Rob Floyd, Brings "Cocktail Theatre" to LA at 41 Ocean Club

National Director of Mixology, Rob Floyd, and his famed "Cocktail Theatre" series is coming exclusively to the Santa Monica beachfront club, 41 Ocean. Beginning this Friday, May 30, 41 Ocean will be Cocktail Theatre's newest home, offering Angelenos a chance to enjoy this unique show each month. Read More ==>

Wine Australia USA and Beverage Trade Network announce  Launch of  Wine Australia Initiative - U.S. Market.

Wine Australia USA and Beverage Trade Network announce Launch of Wine Australia Initiative - U.S. Market.

Wine Australia USA's launch of the new Wine Australia Initiative - US Market is designed to support Australian wineries looking to enter the USA.
Read More ==>

Dan Friedkin And Lauren Sanchez Whitesell Host The Planes of Fame Airshow 2014

Dan Friedkin And Lauren Sanchez Whitesell Host The Planes of Fame Airshow 2014

Chairman of Auberge Hotels and CEO of Gulf States Toyota, Dan Friedkin, and Emmy award-winning media personality, Lauren Whitesell, hosted the exclusive party in the center of the airshow. Thousands of guests witnessed aerobatic performances featuring Friedkin's Horsemen Flight Team and more than 56 historic war aircraft. Read More ==>

William Grant & Sons Introduces Ancho Reyes Ancho Chile Liqueur

William Grant & Sons Introduces Ancho Reyes Ancho Chile Liqueur

William Grant & Sons is launching Ancho Reyes, the first and original ancho chile liqueur, created by Licorera Ancho Reyes y Cia in Mexico and inspired by a 1920s-era recipe. Read More ==>

Never too late for a Makeover – Dewar’s True Scotch since 1846

Never too late for a Makeover – Dewar’s True Scotch since 1846

168-year-old Scotch brand Dewar's has released a new and improved look with a new bottle and different labels but fear not, the tried and true liquid is still inside. Read More ==>

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