LA Epicurean Festival and Trade Show Set for August 26
The LA Epicurean Festival and Trade Show will take place on August 26 at Vibiana, a historical cathedral transformed into a gorgeous event space, located in the heart of downtown Los Angeles. The trade only segment of the event runs from 10 a.m.-2 p.m. THE TASTING PANEL is media sponsor of the festival.
Festival creators Kora Kroep and Bruno Laclotte have both been in the food and beverage industry for over 20 years. Bored with the typical trade show, they decided four years ago to spice things up a little and created the first Boutique Trade Show at the Sofitel. Their aim: attract high-quality products and beverages so that the buyers demand to come back year after year.
The show is an incubator for new trends and ideas, a meeting place for those buyers who are truly in love with their profession. They added the Passport to Savings component, a DJ spinning tunes, mixology demonstrations, a souvenir wine glass, a "Win Your Weight in Wine" contest and live music.
Last year, a public component was added, to the delight of Angeleno foodies. Attendees were able to pair and compare products usually only available to chefs and sommeliers. A whole new world opened up. Attendees rubbed shoulders with celebrity chefs such as Michel Richard and Josiah Citrin, learned the trick of the trade during the Epicurean Cup, and tasted joyfully all afternoon.
This year, with the new venue, which boasts16,000 square feet of indoor and outdoor space, the organizers feel that the Festival will be better than ever since vendors will be able to do more real cooking.
All mixologists and bar chefs are invited to enroll in the Epicurean Cup. Three teams will compete to show off their best dish, dessert, cocktail and wine pairing, with ingredients found on the showroom floor. Enrollment is free.
To enroll in the Epicurean Cup please contact firstname.lastname@example.org.
To reserve your booth as a vendor at the LA Epicurean Trade Show please contact email@example.com.
To sign up as a trade attendee (free for hospitality trade only) from 10 a.m.-2 p.m., please send an email to firstname.lastname@example.org (don't forget to bring your business card and ID).
For more information please visit our website at www.laepicureanfestival.com or call us at 323-930-6785.
Vibiana is located at 214 South Main Street, Los Angeles, CA 90012.