Consumer Events

Aspen/Snowmass Après-Ski Cocktail Classic Announced

Experience the peak of après-ski culture with the Aspen/Snowmass Après-Ski Cocktail Classic, March 14-17, 2013.

Whether you're feeling shaken, stirred or chilled from a day on the slopes, après-ski has many possibilities with the première of the Après Ski Cocktail Classic in Aspen/Snowmass, headquartered at the new Westin & Wildwood Snowmass Resorts.

   Celebrating the union between après-ski and craft cocktails, this winter-schuss extravaganza will feature the best of the best in après-ski culture with everything from hot toddies and mountain-top parties to seminars and fireside chats in the Grand Tasting Village—all at one of the world's top ski resorts.

"What could be more fun than bringing together the craft of the cocktail with old-school après-ski?" says co-founder Kim Haasarud. "Both require great ingredients, a sense of humor, and a bit of balance at altitude."

An assemble of the nation's top brand ambassadors and spirit aficionados will be on hand, pouring uncommon spirits, champagnes and cocktails to elevate the après-ski experience.  Confirmed talent includes such top-shelf names as Tony Abou-Ganim, Steve Olson, Charlotte Voisey, to name a few.

Events include opening night celebrations, a Grand Tasting Village, Grand Reserve Room, daily seminars, cocktail competition challenging local bars and restaurants to make their mark on the event, and a St. Patrick's Day Send-Off. The series of intimate seminars and fireside chats, are presented by industry professionals who will offer tasting tours of domestic and international single malt scotches, bourbons, cognacs and armagnacs. Master mixologists and top chefs will teach guests how to prepare updated versions of classic après-ski drinks like Irish Coffee and hot toddies, as well as après ski food favorite like cheese fondue and raclette.

The under-21 set can participate in the Craft of Making Hot Chocolate (with a few tips for adults on how best to spike it).

At the Grand Tasting Village, guests will receive their own snifter glass for sipping cognac, in between sampling a treasure-trove of rare and premium spirits, champagnes and toddies. Interspersed with all those heady offerings will be artisanal sodas, fine chocolates, alpine classics like cheese fondue and raclette, and other small bites.

A VIP Grand Reserve Tasting room will offer participants afternoon-long grand tastings of reserve spirits, liqueurs and champagnes.

Skiers and non-skiers alike will find another way to imbibe or simply start the day on a healthy note, with pre-ski pop-up bars serving creatively-spiced Bloody Mary's, Mimosas and Bellinis, juices, smoothies and gourmet hot chocolate.

For event information, ticket sales and lodging packages, visit

The Presenters

Kim Haasarud is a top mixologist and best-selling cocktail book author who works with hundreds of brands, restaurants and hotels across the country. Haasarud's many media interviews and appearances include The Today Show, CBS Early Morning Show, Martha Stewart Radio, the New York Times, the L.A. Times, the San Francisco Chronicle, Wine Enthusiast, Glamour and Cosmopolitan, among others. She has been a judge on Iron Chef America and contributes cocktail recipes for Redbook's "Mommy Mixologist" column. She is also the cocktail book author of the best-selling "101" series for Wiley & Sons.

Joe Lang
is the founder and executive producer of Tumbleweed Productions, an event production & marketing company specializing in producing Festivals and Special Events since 1996, serving as one of the founding Directors for HBO's U.S. Comedy Arts Festival (USCAF) in 1995. Lang oversaw all operations & communications for the 13-year run of USCAF thru 2007 with the event becoming the premiere summit in the comedy industry.  Lang served as Executive Director of the 501c3 organization Jazz Aspen Snowmass (JAS) in 2011, and had served as Director- Festivals & Education Programs since 1997, creating Festivals in both Aspen & Snowmass, Colorado as well as Sonoma , California ( Sonoma Jazz+ 2005-2011).  Lang also created & produced education programs under the JAS banner (JAS Academy & LEI Programs), and with the Thelonious Monk Institute, Jazz@Lincoln Center and the Berklee College of Music.

Kevin Haasarud
is a producer of original programming for new media, cable, and special events.  He is the former head of production for iconic comedy filmmaker Jerry Zucker's new media company.  Kevin was also the director of the film component of HBO's renowned US Comedy Arts Festival, the A-list comedy event held annually in Aspen. The festival regularly featured such luminaries as Monty Python, Robin Williams, Mike Nichols, Barry Levinson, Jerry Lewis, Jerry Seinfeld, Norman Lear, and attracted over three thousand industry attendees over the four-day period.  Kevin got his start in development and production at HBO Original Programming, and was involved in award-winning programs such as  The Larry Sanders Show, Def Comedy Jam, Bill Maher's Politically Incorrect, The Ben Stiller Show, Dennis Miller Live, and over 100 comedy specials.

Laura Albers
is a sales and marketing veteran who builds brands and creates original content for Fortune 100 companies. A former executive at HBO, The Daily Beast, Magna Global Entertainment and Warner Bros., Laura has successfully grown start-ups and created new revenue-generating divisions for top media companies. With a passion for music, sports and entertainment she has a track record of providing brands with authentic live, digital and experiential connections to their consumers. Credits: The Comedy Festival (HBO), USCAF(HBO), Hard Rock Live presented by American Express (Warner Bros/VH1), Sessions at West 54th(Warner Bros/PBS), Emmy-nominated Johnson & Johnson Spotlight Presentation film series (Magna/TNT), and the critically-acclaimed Women in the World Summit (The Daily Beast).

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