PAMA Liqueur Announces Winner of the “Beyond the Glass Bartender Search”

PAMA Liqueur, produced by Heaven Hill Distilleries, today announces the winner of its Beyond the Glass Bartender Search. Created in partnership with the U.S. Bartender's Guild (USBG), Beyond the Glass sought a bartender who exemplifies the qualities that make the profession great-beyond creating delectable drinks. The winner, Mathias Simonis of Distil Bar in Milwaukee, WI, earned the $4,500 Grand Prize.

The online talent search, which ran September 12 through October 31, asked bartenders to nominate themselves by submitting a video through to showcase their:

  • Personal Style - how they dress, shake, stir and serve
  • Garnishing Skills - how they create the powerful finishing touch to a cocktail
  • Commitment to their Community - how they contribute to the local bartending profession and how they use their bartending skills for the benefit of good causes.

In addition to showing exceptional garnishing skills and polished style, Simonis demonstrated how he uses his craft and profession for the good of others - through charity work (for breast cancer, leukemia/lymphoma and the Humane Society) and as the president of the Wisconsin chapter of the USBG. "Our profession has been so good to us!" said Simonis in his entry. "Because of this it's our duty to give back to our peers and colleagues in the industry by working together, and striving to make our profession as respected and professional as it once was, and to also give back to those who aren't as fortunate."

In addition to the grand prize, ten runners-up received their annual dues to the USBG paid for a year.

To view the winning entry and learn more about Simonis and the runners-up, go to

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