As one of Italy's leading style brands, Peroni Nastro Azzurro, the world's number-one premium Italian beer, will be supporting some of America's most exciting emerging fashion talent with its support of the
Second Annual MADE for Peroni Young Designer Awards (MFPYDA), a high-level fashion design award competition open to up-and-coming designers in New York, L.A. and Miami.
Peroni will be the Official Beer of MADE Fashion Week, reinforcing the brand's ongoing tradition of aligning with top tier designers and style brands that reinforce the brand's stylish heritage.
The MFPYDA program kicks off September 10th as part of MADE Fashion Week in New York, where an expert judging panel—Coco Rocha (top model),
Antonio Berardi (top fashion designer),
Zanna Roberts Rassi (E! News Fashion Expert and
Marie Claire Editor), Jenne Lombardo (MADE) and Nolan Bellavance (2012 MADE for Peroni Winner)—will choose one of three finalists as this year's winner. The winner will receive $40,000 to finance the design and production part of their first collection and to use towards their creative vision in showing their collection in February 2014.
|The 2013 MFPYDA illustrates Peroni's continued commitment to nurturing and championing rising design talent and reinforces Peroni's position as Italy's number-one premium beer and a stand out style brand in its own right.