Peroni Nastro Azzurro Celebrates 50 Years

Peroni Nastro Azzurro—the world's number one premium Italian beer—is celebrating 50 years of passion, craftsmanship and contemporary Italian style.

Brewed in Italy to the original recipe since 1963, Peroni will celebrate the milestone by giving a gift—a limited-edition 50th Anniversary glass—that U.S. legal drinking age consumers can redeem by signing up on from November 1 through January 31, 2014. Glassware is available only while supplies last and includes shipping/handling costs.  

Peroni will also debut a limited-edition package design in honor of its 50th Anniversary, featuring the beer's iconic symbol: the Blue Ribbon. The brand's name, Nastro Azzurro, comes from the Italian for "Blue Ribbon"—the name of the prize given to the ship that crossed the Atlantic in the shortest time. The beer was given this name in honor of the SS Rex, the only Italian ship to have received the award, as a symbol of the beer's premium quality and distinction. 


To celebrate its 50th year, Peroni hosted a classic Italian aperitivo for VIP guests at famed Italian restaurant Cecconi's in Los Angeles on November 11. Along with Peroni, two specialty beer cocktails were served: The Italiano which featured Peroni, Aperol, Prosecco and Orangina, and La Bionda which was made with Peroni, rum and lime honey.

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