Chang Beer Launches New Packaging

Chang Beer Launches New Packaging with High Impact Visuals  and Lighter Weight Bottle

Chang Beer, which was created to complement the culture and cuisine of Thailand, has unveiled a new bottle and packaging design that convey a powerful visual representation of the brand's heritage. Chang lovers can now spot this authentic Thai beer on- and off-premise with its enhanced design and enjoy its new, lighter weight bottle.  The medallion label on the new bottle features the awards Chang has earned, effectively communicating the beer's assets to consumers.

"Chang's new look captures the authentic Thai qualities of our beer," says Pat Graney, International Beverage's President. "Beloved by beer aficionados, the striking new packaging will encourage more consumers to discover what makes our award-winning beverage so special."

Chang (pronounced chong) enjoys increasing popularity throughout the world and boasts a collection of awards.  Most recently, the brand scored its third gold medal at the 2010 Monde Selection, qualifying it for the prestigious international high-quality award.  It has also won medals from the World Beer Championships, the Australian International Beer Award and the 2009 World Beers and Drinks Selection.

Quick to become one of the leading South-East Asian brands, Chang uses deep well water to achieve its pleasing composition. So pure is the water used to brew Chang that it is sold in Thailand as "Chang Water."  The name "Chang" means elephant in Thai and the two white elephants on the logo symbolize happiness, harmony and prosperity.

About International Beverage Holdings Ltd.

International Beverage Holdings ( is the international arm of Thai Beverage Public Company Limited (ThaiBev) and was established in 2005 to lead the continued expansion of the business throughout the world.

International Beverage is responsible for the international growth of a strong portfolio of alcohol brands across spiritsbeer and  other categories. These global operations are managed out of four regional headquarters located in North America, the United Kingdom, Singapore and Hong Kong and the brands are exported to over 80 countries outside Thailand.

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