Leading Muralist Paints Unique Piece at Covet Lounge for Singha TransPortraits Campaign


Artist Jeff Soto and Singha TransPortraits draw a crowd at Covet Lounge, New York

A crowd of over 400art- and premium brew-savvy connoisseurs alike were treated to a live creation by artist Jeff Soto as Singha TransPortraits hit New York's Midtown gem, Covet Lounge, on Saturday, November 20, 2010. The Singha TransPortraits tour brings influential visual artists and innovators into popular venues for a night of Singha, socializing and live art. Among the notable faces spotted in the crowd were Supermodel Jessica White and fashion designer Wenlan Chia.


"Jeff Soto's piece created for the crowd in New York is a fantastic addition to the series, and we are very pleased by the momentum of the Singha TransPortraits tour worldwide," said Boon Rawd Trading International Co., Ltd. Senior Branding and Event Officer, Theerathip Mahaguna. Singha TransPortraits has also curated pieces by artists Sun7 from the Paris event on October 19, Retna from the Los Angeles event on October 23, and sense from the Tokyo event on October 29, 2010.

"I really enjoyed the Singha TransPortraits project and had a lot of fun doing it.  It was a great experience to interact with the crowd at the event as I finished the work", said Jeff Soto.

Singha TransPortraits, orchestrated by advertising and marketing services agency GERTRUDE, already has dates lined up for 2011 in San Francisco and Miami. The events also feature an opportunity for a guest to win a trip to Singha's Ultimate Full Moon Party in Thailand, Spring of 2011. Soto's piece, as well as all past and future Singha TransPortraits, can be viewed at  Photos from the event can also be viewed on the Singha Blog, and on Flickr at


Singha Corporation Co., Ltd. is a subsidiary of Boon Rawd Brewery Co., Ltd., the first and largest brewery in Thailand which was founded in 1933. The company was incorporated to oversee the beverage business of Boon Rawd Brewery Co., Ltd. and is responsible for the operation and marketing of beer, soda water, drinking water and a functional drink under "Singha," "Leo," "Thai Beer" and "B-ing" brand names. The Singha brand is managed in the U.S. by Singha North America Inc.

At present, Singha Corporation Co., Ltd. operates three breweries and six soda water and drinking water plants located in strategic regions across Thailand.  Singha Corporation Co., Ltd.'s vast distribution network further enhances its ability to serve customers throughout Thailand as well as in nearly 50 countries worldwide, including in Europe and North America, and in all 50 U.S. states under full compliance with FDA regulations and approval of each country. Singha North America is managed by Boon Rawd Trading International Co., Ltd.


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