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VEEV 2.0, a full brand repositioning that includes a reformulated 70 proof liquid, a redesigned package and a strategic focus on the vodka category. Read More ==>
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American bartender Masahiro Urushido has been revealed as Chivas Regal's first ever Chivas Master, winning the iconic whisky brand's inaugural bartender competition in style at the NoMad hotel in New York on July 15. Read More ==>
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Cocktail ingredients are in full bloom. Read More ==>
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As the new face of Hudson, Han will circle the country, speaking with bartenders, restaurant owners, whiskey enthusiasts and journalists, hosting tastings, connecting with fans via social media and representing our brand in the national press. Read More ==>
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This new app offers consumers the convenience of bottle service at their door and eliminates trips to the liquor store Read More ==>
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Our first stop on the Glenfiddich Kindred Spirit Tour brings us to Seven Grand in Los Angeles, where walls and walls of brown spirits greet customers looking to explore the wonderful diversity in the world of whisk(e)y. Read More ==>
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Chivas Regal, globally recognized as the best of the premium blended Scotch whiskies, is pleased to announce the details of its 2014 Chivas Masters Global Bartending Competition. Read More ==>
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The biggest and most celebrated U.S. bartender competition of the year has identified the country's most talented mixologist. Read More ==>
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The critically acclaimed Agave Loco Pepper Cured Tequila is now being poured from its newly designed bottle. Read More ==>
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Are you Scotland Bound? Win a trip to Scotland by showing us your serve! The Tasting Panel is proud to team up with Glenfiddich's all star team of Brand Ambassadors to seek out the coolest, most interesting and out-of-the-box ways today's industry is serving up this kindred spirit. Read More ==>
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