Recent News

Partnership Launched to Expand Educational Offerings at WSWA Convention & Exposition

Partnership Launched to Expand Educational Offerings at WSWA Convention & Exposition

The Wine & Spirits Wholesalers of America (WSWA) has incorporated a newly expanded educational track to its upcoming 68th Annual Convention & Exposition April 10-13, 2011, in Orlando. The U.S. Drinks Conference (USDC), established in 2007 by Brand Action Team, MHW, Ltd., and Next Level Marketing, will be coordinating the business-related programs at this year's convention. In 2012, USDC in its entirety will be co-located with WSWA at their convention in Las Vegas. Read More ==>

Kevin Roberts Wins Arthur M. Wirtz Leadership Award

Kevin Roberts Wins Arthur M. Wirtz Leadership Award

Wirtz Beverage Group has awarded Kevin Roberts, Vice President of the Wirtz Beverage Illinois Regal Division, the second annual Arthur M. Wirtz Leadership Award. Roberts was chosen among nominees from each of the company's five state affiliates. Read More ==>

Wirtz Beverage Announces New Training and Distribution Facility

Wirtz Beverage Announces New Training and Distribution Facility

Wirtz Beverage Illinois, a leading distributor of the world's premium wine and spirits brands, announced plans today for a 600,000-square-foot, state-of-the-art distribution center in Cicero, IL. Read More ==>

MARTINI Advertising Returns to U.S. Television after 25 Year Hiatus

MARTINI Advertising Returns to U.S. Television after 25 Year Hiatus

MARTINI announces its return to broadcast television with the brand's first U.S. campaign in more than 25 years. As a purveyor of high quality Italian wines—MARTINI Asti is the number one selling imported sparkling wine in the United States and MARTINI vermouths are the number one vermouth brand in the world—the classic MARTINI commercials of a quarter century ago have been missed but not forgotten. With new MARTINI Asti ads debuting nationally in late November, the brand returns to television to make a lasting impression for the celebratory holiday season. Read More ==>

Dates for ProWein 2012 Announced

Dates for ProWein 2012 Announced

In 2012, ProWein - International Trade Fair for Wines and Spirits - will be held from March 4 - 6 in Düsseldorf, Germany in accordance with the internationally relevant trade fair calendar. It will thus emphasize its traditional status as the opening event for the international wines and spirits industry. Read More ==>

Russian Standard Vodka Stamps Certificate of Origin on Bottles

Russian Standard Vodka Stamps Certificate of Origin on Bottles

Bottles of Russian Standard vodka, Russia's number one premium vodka, will feature a special label certifying their 100% Russian provenance and adherence to traditional vodka production methods, as part of a certification process awarded by the Russian Federation government. Read More ==>

Rhumbar Mixologist Kristen Schaefer Named Las Vegas's "Most Inspired Bartender"

Rhumbar Mixologist Kristen Schaefer Named Las Vegas's "Most Inspired Bartender"

Rhumbar's lead mixologist Kristen Schaefer was named Las Vegas's "Most Inspired Bartender" at Bombay Sapphire's regional competition on July 14. Schaefer's cleverly-crafted cocktail, The Don Harlow, took first place at the competition, earning her a spot in the national "Bombay Sapphire Most Inspired Bartender 2010" competition, set to take place in Las Vegas Sunday, August 29 and 30.
Read More ==>

TexSom Conference Scheduled for August 15 & 16 at Four Seasons–Las Colinas

TexSom Conference Scheduled for August 15 & 16 at Four Seasons–Las Colinas

Wine courses and tastings with top experts that normally cost close to a thousand dollars are being offered for a nominal fee in the Dallas area. The Sixth-Annual Texas Sommelier Conference (TexSom) showcases lectures and guided tastings at the Four Seasons Resort and Club Dallas at Las Colinas on August 15 and 16.  Read More ==>

Scott Baird and Josh Harris Announce Formation of New Cocktail Consulting Business

Scott Baird and Josh Harris Announce Formation of New Cocktail Consulting Business

Bringing more than 20 years of combined cocktailing, bar and restaurant experience and craftsmanship to the industry, Partners Josh Harris and Scott Baird today announce the launch of their beverage consulting company, The Bon Vivants. From creating original cocktail programs to leading formal educational training sessions for bar staff, The Bon Vivants offer tailor-made programs for clients based on talent, creativity, proven success and a bit of whimsy. The company also specializes in guerilla marketing and unique cocktail event design and execution. Read More ==>

Lucas Bols USA Hires Chicago Brand Ambassador

Lucas Bols USA Hires Chicago Brand Ambassador

Lucas Bols USA, importer of Bols Genever and Damrak Gin, has hired DeJorn Huffman as their Chicago Area Brand Ambassador. Read More ==>

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