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Recent Posts in Spirits Category

November 09, 2011
Any Excuse to Shoot Lasers, Right, Scotland?
Posted By Zack Jenkins
Researchers at Andrews University in Scotland have figured out the best way to test scotch-whisky authenticity-fire a laser at it! It sounds like a perfect Star Wars moment for alcohol lovers, doesn't ...
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February 17, 2011
Clear, Non-fat Chocolate Dessert
Posted By Becky Sue Epstein
It's Godiva. The vodka, not the truffles. Well, we might have had the truffles, if there had been any left. But we ate them as soon as we opened the box. The Godiva people sent over chocolate and ...
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February 14, 2011
A Dinner Party Hosted by a Great Scot
Posted By Becky Sue Epstein
I like the way marketing spirits and wines is changing. Instead of summoning the press to a morning seminar or mid-afternoon comparison tasting, some companies are demonstrating the way their wines or ...
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January 26, 2011
How to Drink Great Vodka Every Night
Posted By Becky Sue Epstein
Start at 14. Most guys probably start around then, just not officially. But if you’re seriously interested in the spirits business—as opposed to just drinking—you can become a Brand Ambassador and ...
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January 13, 2011
Galliano L'Autentico
Posted By Becky Sue Epstein
When I was young, I eyed the long, tall, yellow Galliano liqueur bottle with suspicion, when I saw it on people’s home bars. Rather than a mark of sophistication, I looked at it as a demonstration of ...
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December 22, 2010
Averna Amaro dal 1868
Posted By Becky Sue Epstein
Averna . The word reminds me of taverna. In my mind, there’s group of us lingering over coffee at the end of a long, particularly warm day early spring. We’re in a little town west of Palermo, in a ...
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September 26, 2010
Courvoisier Updates Image with Connoisseur Collection
Posted By New York Barfly
Courvoisier is changing things up with the launch of three new Cognacs. First up is their Connoisseur Collection. These two new labels will start hitting shelves in October, and aim to stand out with ...
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August 02, 2010
Kanon Vodka Launches, Jello Shots in Tow
Posted By New York Barfly
When spirit brands launch, they hire bartenders to showcase the product. It’s rare that a liquor company comes up with something so inventive – and so tasty – as Kanon Vodka’s “Reverse Mojito”. This ...
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July 12, 2010
Smirnoff Splashes Down with Mango and Peach
Posted By New York Barfly
It’s flavored vodka mania! During the past few months, we’ve witnessed the launch of countless vodka concoctions. Absolut has their Berry Acai, Three Olives now slings a bubble gum label, Ciroc is in ...
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June 07, 2010
Decoding the Shaker Face.
Posted By New York Barfly
What does your shaker face say about you? That’s the question that one cheeky website asks. Shaker Faces ( www.shakerfaces.com ) thinks that you can learn a lot about your bartender from the face that ...
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May 25, 2010
Get Ready For Maker’s 46
Posted By New York Barfly
The folks down at the Maker’s Mark distillery in Loretto, Kentucky have only ever made one thing. Until now. A new label from Maker’s Mark is on the way to the market. Deemed Maker’s 46, this spirit ...
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May 11, 2010
A Bar Bottles their Mixers for Retail
Posted By New York Barfly
Most high-end New York cocktail bars make their ingredients in house, but only one is getting ready to bottle their mixtures and sell them retail. The West Village’s Employees Only restaurant is set ...
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April 19, 2010
A $1,000 Mint Julep, For a Good Cause
Posted By New York Barfly
This year’s Kentucky Derby is May 1st, and you’re going to need something to put your mint julep in. Tiffany & Co. has created a special receptacle to commemorate the race. They’ve made 73 silver ...
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April 10, 2010
How to Make Tequila
Posted By The Liquid Muse
The Liquid Muse takes a trip to Jalisco to find out how tequila is made at Jose Cuervo. Find more at TheLiquidMuse.com .
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April 05, 2010
New York Gets a Cocktail Festival
Posted By New York Barfly
Everyone summer, cocktail lovers and industry professionals flock to New Orleans for Tales of the Cocktail . This year, New York is trying to create their own world-class libation festival. Spirits ...
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March 22, 2010
The Magic of Agave Nectar
Posted By New York Barfly
In the span of a few months, a new ingredient has found its place behind many of New York’s top notch bars. Agave Nectar, made from the heart of the tequila producing plant, is replacing simple syrup ...
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February 22, 2010
The Scotch and Curling Connection
Posted By New York Barfly
With the Olympics well under way, alcohol companies and bars are using some innovative marketing to ride on the coattails of the winter games. Gold medal martinis and Olympic drinking specials are ...
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February 08, 2010
Shochu, The Next Big Thing?
Posted By New York Barfly
New York drinkers have seen a trend of single spirit bars dominating the cocktail scene. The city’s drinking public has moved on from wine and beer bars, they now head to Tequila or Rum focused spots. ...
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January 25, 2010
Angostura Bitters Shortage Affects Cocktail Boom
Posted By New York Barfly
Cocktail makers might have to ration the dashes of bitters in their recipes due to a looming shortage of the popular Angostura brand. Word has it that distributors and sales reps are running low on ...
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December 28, 2009
Another Jägermeister Competitor Enters the Ring
Posted By New York Barfly
Spirits companies have been hard at work trying to come up with their own proprietary herbal blends to counter the long time dominance of Jägermeister. In 2008, Hungarian liqueur Zwack was released to ...
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November 30, 2009
Ardmore Online: A Decades Old Scotch Goes Digital
Posted By New York Barfly
Spirits companies are seeking new ways to engage consumers in the digital age. For Ardmore, a Single Malt Scotch Whisky, this meant going 3-D. No, not donning the funny glasses and watching ...
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