A Bar Bottles their Mixers for Retail
Posted by New York Barfly

Most high-end New York cocktail bars make their ingredients in house, but only one is getting ready to bottle their mixtures and sell them retail. The West Village’s Employees Only restaurant is set to launch a line of artisan bar mixers dubbed Employees Only Brands, and consumers will be able to purchase them at the grocery delivery site Fresh Direct.

The restaurant has been at the forefront of cocktail innovation for years, and they’ve developed a large following of libation aficionados with their prohibition era drinks. They know that any make at home recipe for their drinks wouldn’t quite be the same without their carefully made mixers. Employees Only brands is starting small, the first release will consist of two titles: grenadine and lime cordial, but more titles could be in the works if these are a success.

It’s also a good way for a relatively small-scale operation to raise awareness about their restaurant and make a few extra bucks. The crew behind Employees Only also runs Macao Trading Co., another successful restaurant that focuses on Asian cuisine (and pours their own stellar cocktails). With their two spots, and their new line, they’ve developed into a mini cocktail empire. Maybe you’ll even see them soon on a shelf near you.

James Mulcahy writes about spirits and cocktails on his website, .

Posted by New York Barfly on May 11, 2010 02:30 pm | Permalink 

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