Smirnoff Splashes Down with Mango and Peach
Posted by New York Barfly

It’s flavored vodka mania! During the past few months, we’ve witnessed the launch of countless vodka concoctions. Absolut has their Berry Acai, Three Olives now slings a bubble gum label, Ciroc is in the game with a Red Berry flavor and now Smirnoff is pouring mango and peach flavors.

Do we taste a flavor war?

Smirnoff’s new flavors provide some of the best value – the suggested selling price is $16.99 for a 750 mL bottle (but, of course, prices may vary). The peach flavor is a tasty addition to lemonade or iced-tea based drinks, while the mango works well in tropical cocktails (which, judging by the recent spate of Tiki bar openings, are all the rage).

But, what does this really mean? Smirnoff is the top selling flavored vodka in the United States. As these fruity labels become more widely available, the demand for flavored varieties is only going to grow – and the flavor wars will only escalate.

It’s only a matter of time before bacon-flavored vodka becomes wildly available. And yes, that’s a good thing.

-James Mulcahy writes about food and wine on his blog, NYBarfly .

Categories: Spirits

Posted by New York Barfly on July 12, 2010 09:35 am | Permalink 

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