Blog

Smirnoff Splashes Down with Mango and Peach
Posted by New York Barfly

It’s flavored vodka mania! During the past few months, we’ve witnessed the launch of countless vodka concoctions. Absolut has their Berry Acai, Three Olives now slings a bubble gum label, Ciroc is in the game with a Red Berry flavor and now Smirnoff is pouring mango and peach flavors.

Do we taste a flavor war?


Smirnoff’s new flavors provide some of the best value – the suggested selling price is $16.99 for a 750 mL bottle (but, of course, prices may vary). The peach flavor is a tasty addition to lemonade or iced-tea based drinks, while the mango works well in tropical cocktails (which, judging by the recent spate of Tiki bar openings, are all the rage).


But, what does this really mean? Smirnoff is the top selling flavored vodka in the United States. As these fruity labels become more widely available, the demand for flavored varieties is only going to grow – and the flavor wars will only escalate.

It’s only a matter of time before bacon-flavored vodka becomes wildly available. And yes, that’s a good thing.

-James Mulcahy writes about food and wine on his blog, NYBarfly .

Categories: Spirits

Posted by New York Barfly on July 12, 2010 09:35 am | Permalink 

What is THE TASTING PANEL?

THE TASTING PANEL Magazine is the nation's fastest-growing and most widely read trade publication for the alcoholic beverage industry. We have a readership of 90,000+ beverage industry insiders, including mixologists and bartenders, hotel F&B personnel, restaurateurs and wine directors, wine and spirits producers, suppliers, importers, distributors and retailers.

Who writes for THE TASTING PANEL?

We have an international network of experienced editors and writers who cover all aspects of the beverage trade, with a focus on today's most happening brands and the people who produce and use them.  Our stable of writers and photographers can and do cover stories across the country and abroad.

Do you accept freelance pitches?

We are not accepting freelance pitches at this time. However, if you are an experienced wine and/or spirits writer and have an interest in being assigned stories, you may send an email query and published writing samples to mmay@tastingpanelmag.com and you may be considered for upcoming assignments in your area of expertise or geographic locale, depending on our editorial needs.

How can I have my spirits brand or wine reviewed or otherwise featured in THE TASTING PANEL?

We accept samples year-round for consideration for possible review in both Meridith May's "Publisher's Picks" column and Anthony Dias Blue's "Blue Reviews" column. Please see our Sample Submission Guidelines.

If you are interested in having your brand covered in a custom feature story, contact our VP of Marketing and Advertising, Bill Brandel (bill@tastingpanelmag.com).

Do you host visiting spirits producers and winemakers?

We do often meet with winemakers visiting the Los Angeles area and taste with them in the tasting room in our offices in Encino. Please contact Meridith May (mmay@tastingpanelmag.com) to make arrangements.

THE TASTING PANEL, 17203 Ventura Blvd, Ste. 5, Encino, CA 91316
Content ©2014 THE TASTING PANEL magazine. All rights reserved